BEYOND THE BLING
India Today|December 16,2024
While the glittering narrative of the sparkle saga only answers to passion and preference, here's what's turning heads and grabbling eye balls this season.
Richa Goyal Sikri
BEYOND THE BLING

The rustle of luxurious silk, the glint of gold; the shimmer of sequins complemented by the sparkle of diamonds, emeralds, and a dazzling array of precious gemstones signals the festive season in India--a period that fuels India's luxury industry. But beyond the bling, five distinct jewellery categories draw the discerning collector as festive indulgence rise to a feverish pitch.

The Gold of the Sun

In India, gold transcends wealth, connecting generations as a milestone marker-from the first, tiny bangle gifted to a newborn to the ornate inherited heirlooms. No wonder, despite the 9 per cent reduction in gold's import duty this year, domestic gold prices in India have surged by over 23 per cent. Gold isn't just traded in India; it is cherished, safeguarded and revered.

Setting aside traditional moments, Indian women today seek gold jewellery that works for fast-paced lifestyles. For the corporate segment, sleek gold necklaces, and chokers in 18 carat gold that transition from day to night are preferred. Indian jewellery brand Zoya Jewels offers stunning options in this segment.

For connoisseurs, nothing surpasses the gold craftsmanship of renowned Italian jewellery houses, merging heritage with innovative creations. Brands such as Bulgari offer yellow gold versions of their iconic Serpenti design. Dolce & Gabbana's new collection celebrates Italy's history of gold filigree.

And Buccellati is a darling of international jewellery collectors who are in awe of their inventive gold engraving, enchaining, and tulle techniques. An Indian jewellery designer making waves in gold is Shachee Shah, whose hand-crafted, lace-like gold jewellery has a cult following in India and abroad. Her clients are discerning art collectors who see her work in the same vein as a rare creation by a master.

A piece of wearable history

This story is from the December 16,2024 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the December 16,2024 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM INDIA TODAYView All
WEAVE A STORY
India Today

WEAVE A STORY

Saree plays muse and material in this modern iteration

time-read
1 min  |
December 23, 2024
SIMPLE LIVING
India Today

SIMPLE LIVING

Spatial planning meets spirituality, and up-cyling meets unconventional design practices, in this Gurgaon home

time-read
1 min  |
December 23, 2024
HARMONY IN DESIGN
India Today

HARMONY IN DESIGN

Using principles of vaastu coupled with a creative interplay of open and closed spaces, this home in Vadodara is a welcome sight

time-read
2 mins  |
December 23, 2024
THE NEW ECO CHIC
India Today

THE NEW ECO CHIC

This home in Kerala is designed on the principles of climate responsive architecture

time-read
2 mins  |
December 23, 2024
Crafting a New Look
India Today

Crafting a New Look

A look at five festive artistic finds from Jaipur to brighten your celebrations

time-read
2 mins  |
December 23, 2024
NAMES TO KNOW
India Today

NAMES TO KNOW

From homes and offices to banquets and hotels, these architects and designers' approach to design is paving the way for some exciting spaces

time-read
3 mins  |
December 23, 2024
CHIC AND COSY
India Today

CHIC AND COSY

Let your indoor winter wonderland revel in bold bedding, quilted beauties and charming cushions

time-read
1 min  |
December 23, 2024
STEP INTO STYLE
India Today

STEP INTO STYLE

This winter, international collaborations are lending the Indian carpet industry a unique look underfoot

time-read
1 min  |
December 23, 2024
DECK THE HALLS
India Today

DECK THE HALLS

With this festive array of accessories, cushions and X'mas-themed decoratives

time-read
1 min  |
December 23, 2024
HOME FOR THE HOLIDAYS
India Today

HOME FOR THE HOLIDAYS

Looking for Christmas inspiration? Here are plenty of ideas to steal and products to make it come to life.

time-read
1 min  |
December 23, 2024