Jaipur brings to mind many things: tie-dye, block prints, jewellery, gemstones, palaces, and peacocks. What weaves all of these elements together are the colours. With its vibrant lanes contrasting against the monochrome backdrop of pink, Jaipur feels festive all year round. It's no surprise that many craft brands call Jaipur home after all, there is enough inspiration in the surroundings. Here are five art and craft brands that originated in Jaipur but have become big in India and the world.
SwatiN-Luxury Gifts By Dwarkas
Jaipur's history and heritage have been intertwined with gemstones for more than 300 years, and Swati Goyal decided to transform this ancient carving art into something with modern relevance. She discovered gemstone markets in the narrow alleys of the old city of Jaipur and artisans eager to continue the legacy. Both were waiting to be rediscovered for contemporary significance beyond just jewellery. Brand SwatiN has brought gemstones from wearables into the luxury home décor sector.
AT www.swatindesigns.com
Namrata Kedia Design
This story is from the December 23, 2024 edition of India Today.
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This story is from the December 23, 2024 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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