INDIAN COFFEE BLOSSOMS
India Today|July 08, 2024
Indian planters are reaping a windfall as a supply deficit due to a drought in Vietnam, the biggest coffee-producing country after Brazil and the largest supplier of Robusta beans, results in a boom in prices
Ajay Sukumaran
INDIAN COFFEE BLOSSOMS

For those who start and end their day with a cup of coffee, the Americano, cappuccino or latte at Starbucks and Blue Tokai, or any of the other coffee aficionado’s haunts in India like Third Wave and Tim Hortons, tasted just the same last year. But coffee planters in the country were served a bitter brew, as a dip in prices in the international market and factors like erratic weather and lower domestic yields made it difficult for them to even recover investments. One of those left grappling with such consequences was Satish A.T., a coffee planter from Sakleshpur, nestled in the Western Ghats in Karnataka, a state that accounts for over 70 per cent of India’s coffee production. Pushed to defaulting on a bank loan running into several lakhs, Satish lost a piece of land he had pledged as collateral, when the lender moved the debt recovery tribunal. Shift to 2024, and Satish finds himself in vastly different circumstances. Buoyed by a record high in coffee prices, he has even bought a new car on a full down payment of Rs 17 lakh. Talking about the land he lost, Satish said, “If it were this year, I could have retained the land.”

This story is from the July 08, 2024 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the July 08, 2024 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM INDIA TODAYView All
A Life IN MUSIC
India Today

A Life IN MUSIC

To celebrate five decades of a storied musical career, Padma Shri Hariharan is headlining a special concert in Delhi on November 30

time-read
1 min  |
December 09, 2024
MURDERS MOST FOUL
India Today

MURDERS MOST FOUL

SAMYUKTA BHOWMICK'S DEBUT NOVEL, A FATAL DISTRACTION, IS A WHODUNIT THAT GOES BEYOND MERELY PAYING TRIBUTE TO THE MASTERS OF THE GENRE

time-read
2 mins  |
December 09, 2024
Jungle Book
India Today

Jungle Book

Avtar Singh creates a compelling tableau of characters brought together and torn asunder by migration, epidemic and circumstance

time-read
2 mins  |
December 09, 2024
BON VOYAGE
India Today

BON VOYAGE

The award-winning stage adaptation of Yann Martel's Life of Pi is coming to Mumbai this December

time-read
1 min  |
December 09, 2024
Earning His ACTING CHOPS
India Today

Earning His ACTING CHOPS

HIS LATEST STINT IN THE BUCKINGHAM MURDERS, WHICH JUST RELEASED ON NETFLIX, CEMENTS THE MULTI-HYPHENATE RANVEER BRAR'S REPUTATION AS A FINE ACTOR

time-read
2 mins  |
December 09, 2024
Strike a Pose
India Today

Strike a Pose

SOONI TARAPOREVALA'S SERIES DEBUT WAACK GIRLS ON PRIME VIDEO SHINES A LIGHT ON THE STREET DANCE STYLE OF WAACKING

time-read
2 mins  |
December 09, 2024
FATAL ATTRACTION
India Today

FATAL ATTRACTION

In I Want to Talk, Shoojit Sircar continues his exploration of death with the portrait of a tenacious man who beats it time and again

time-read
2 mins  |
December 09, 2024
LOVE LETTER TO THE MOUNTAINS
India Today

LOVE LETTER TO THE MOUNTAINS

'Journeying Across the Himalayas' is a new multidisciplinary festival in Delhi with a focus on the Himalayan region and its communities

time-read
1 min  |
December 09, 2024
The Art of CURATION
India Today

The Art of CURATION

Sunil Kant Munjal, founder patron of the Serendipity Arts Foundation, on how one of our biggest multi-disciplinary festivals came about and what to look forward to in this edition

time-read
3 mins  |
December 09, 2024
THE ROCKY ROAD AHEAD
India Today

THE ROCKY ROAD AHEAD

A US court's allegations of bribery in solar power contracts and US markets watchdog SEC's charges of concealing wrongdoings have jolted Gautam Adani's business empire. Even as he mounts a strong defence against the indictment, the group faces a crisis of investor confidence that may impact its growth plans

time-read
10 mins  |
December 09, 2024