KIDS will be shielded from adverts for cakes, soft drinks and sweets from next year as part of a crackdown on childhood obesity.A ban on TV junk food ads before 9pm will be in force by October 2025, with paid-for online ads for unhealthy food included.It aims to protect kids from excessive exposure to ads for foods high in fat, sugar, or salt.Guidance is being published today on what will be covered, but chocolate, sweets, ice cream, puddings, pizza and sweetened yoghurt are set to be on the list. The Department of Health believes the ban could prevent an estimated 20,000 cases of childhood obesity. NHS data shows 9.2% of reception-aged kids are obese.Health Secretary Wes Streeting said: "Obesity robs our kids of the best possible start in life, sets them up for a lifetime of health problems, and costs the NHS billions."This government is taking action now."

Ad ban for junk food next year

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THE CLOUD OF TURN

SAKA JUST TWO GOOD

AULD ON TIGHT!

OVER & DAN  NOW

SAUDI 2034 WORLD CUP CONTROVERSY

BREWING UP TIME!

CLUCKY IN LOVE

PEATY COULD STILL MAKE A SPLASH IN LA

RACING IS AT 'CRITICAL POINT'

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.