TRADITIONAL fruit puddings like figgy and plum are making a comeback among shoppers after years of dwindling sales.It comes as Tesco reported a 20% year-on-year sales increase in Christmas puds in the past week.Experts say the trend for celebrating Christmas with panettone has made shoppers keener to add more fruity desserts.Jordan Blandford, Tesco Christmas puddings buyer, said: "For centuries the Christmas pudding ruled supreme as the nation's favourite festive dessert."But about 10 years ago we noticed a demand for seasonal sponges brought on because younger people, aged under 40, didn't favour the heavier fruited puddings."While sponges have continued to be popular, it's interesting to note that on the back of surging demand for the fruited panettone we are seeing a slight revival for traditional puddings compared to the last few years." Recent research by Net Voucher Codes found the average cost of a 400g Christmas pudding in supermarkets is now £3.37 compared to £3.25 last year.The Christmas pudding has its origins in medieval England, with early recipes using dried fruit, suet, breadcrumbs, flour, eggs and spice, with milk or fortified wine.

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