MORE THAN AN IDEA
Golf Asia|February 2024
The MINI Concept Aceman sheds light on what is to come.
MORE THAN AN IDEA

MINI Asia and Eurokars Habitat presented the MINI Concept Aceman at the Singapore Motorshow 2024, Singapore’s largest annual motoring event held at Suntec City Convention Centre. The concept car is an initial preview of its future model generation’s new design.

The first MINI crossover model for the premium small car segment is purely electric drive with a clear and pared-back design language, a new digital interior space experience and a material concept which uses absolutely no leather or chrome.

Daren Ching, Head of MINI Asia said, “The MINI Concept Aceman bridges the space between the MINI Cooper and the MINI Countryman, and heralds the new generation of MINI – an all-electric future. The MINI spirit perseveres in the go-kart thrill behind the wheel, an immersive digital experience, and a strong focus on minimal environmental footprint. It is exhilarating to kick off my first full year with the brand with such an electrifying showcase, and I am excited for everyone to discover the MINI Concept Aceman.”

The clear and reduced exterior and interior design of the MINI Concept Aceman heralds the beginning of a new design era for MINI. Distinctive features of the brand’s two most successful models, the MINI Cooper and MINI Countryman, come together to create a modern interpretation of a crossover model.

This story is from the February 2024 edition of Golf Asia.

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This story is from the February 2024 edition of Golf Asia.

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