![10 Rules for Building a Personal Brand That Lasts](https://cdn.magzter.com/1422355276/1678188298/articles/Q-_IdVhfq1678251752902/Branding-Entrepreneurs-Partnerships-Business-owners-Self-made-businesswoman-Business-Manufacturing-partners.jpg)
RULE 1 Stay present to connect.
→ No.1 New York Times bestselling author. Oprah-endorsed thought leader. Self-described Spirit Junkie. Gabby Bernstein is a guru girl to millennials everywhere. Thirsty for her tell-it-like-it-is authenticity, they flock to her books (nine and counting, including The Universe Has Your Back and May Cause Miracles), podcast, social media, online content, and talks. But at 43, with so many balls in the air, she doesn't forget the most crucial thing: Be present in the moment, for whoever is there.
When I was 25 with 13 women in my studio apartment, I was able to say, 'This is true perfection, Bernstein says. Because why did you go and build your own business and take all these risks? You wanted it to be fun, right? So many people lose sight of that.
Bernstein stresses that you don't need to crack a million followers on Instagram all at once (as she has over time). Hold a small gathering, start a book-for her, looking ahead at your goals while appreciating exactly where you are is the most genuine way to connect, even (and especially) with unfriendly audiences. I spoke at an event where some of the women were drunk, and people were talking over me, she says. At one point I just slowed down my voice, speaking really thoughtfully, almost leaving silent moments so that they would hear themselves. And they started to listen.
Focusing on who you're with now also keeps fear from getting in your way, says Bernstein. When she was anxious before her Super Soul session on stage with Oprah, she realized: If I was nervous because of Oprah, then it was me making this about me. And it wasn't. Of course, then I got out of the car and she's the only other person in the parking lot. I was like, thank you, universe, for reminding me, like, get the fuck over yourself.
RULE 2
Trademark your 'isms.'
This story is from the March - April 2023 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March - April 2023 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![Doing Good Is Good for Business](https://reseuro.magzter.com/100x125/articles/8754/1728519/G6Ur63s1I1718106888942/DOING-GOOD-IS-GOOD-FOR-BUSINESS.jpg)
Doing Good Is Good for Business
Want to grow your franchise? Invest heavily in your community.
![You're Never Out of Options](https://reseuro.magzter.com/100x125/articles/8754/1728519/Cx4jOwzS11718109895107/YOURE-NEVER-OUT-OF-OPTIONS.jpg)
You're Never Out of Options
An entrepreneur's path is never simple or easy-but you have more opportunities than you think.
![YOUR NEXT RECRUIT COULD BE A ROBOT](https://reseuro.magzter.com/100x125/articles/8754/1728519/VuLFj1TF11718109555472/YOUR-NEXT-RECRUIT-COULD-BE-A-ROBOT.jpg)
YOUR NEXT RECRUIT COULD BE A ROBOT
Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.
!['MY JOB IS TO KEEP THIS BRAND HOT'](https://reseuro.magzter.com/100x125/articles/8754/1728519/o13DwM3Mg1718108997294/MY-JOB-IS-TO-KEEP-THIS-BRAND-HOT.jpg)
'MY JOB IS TO KEEP THIS BRAND HOT'
Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.
![These Franchise Trends Are Hot!](https://reseuro.magzter.com/100x125/articles/8754/1728519/H6wJMYwNx1718107021085/THESE-FRANCHISE-TRENDS-ARE-HOT.jpg)
These Franchise Trends Are Hot!
If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.
![How He Opened 10 Franchises in 10 Years](https://reseuro.magzter.com/100x125/articles/8754/1728519/sI398iqWv1718106797136/HOW-HE-OPENED-10-FRANCHISES-IN-10-YEARS.jpg)
How He Opened 10 Franchises in 10 Years
After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.
![Busting 3 Major Franchising Myths](https://reseuro.magzter.com/100x125/articles/8754/1728519/a8RDEarez1718106489315/BUSTING-3-MAJOR-FRANCHISING-MYTHS.jpg)
Busting 3 Major Franchising Myths
Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!
![Which Franchise Model Is Right for You?](https://reseuro.magzter.com/100x125/articles/8754/1728519/JrPiJyKxN1718106241646/WHICH-FRANCHISE-MODEL-IS-RIGHT-FOR-YOU.jpg)
Which Franchise Model Is Right for You?
There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.
![Ready to Own Your Own Business?](https://reseuro.magzter.com/100x125/articles/8754/1728519/qsobsazXX1718106135327/READY-TO-OWN-YOUR-OWN-BUSINESS.jpg)
Ready to Own Your Own Business?
This magazine is designed to help you. Here's how.
![Charities Are Getting Down to Business](https://reseuro.magzter.com/100x125/articles/8754/1682502/YFdhgFdpY1716814221932/CHARITIES-ARE-GETTING-DOWN-TO-BUSINESS.jpg)
Charities Are Getting Down to Business
Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.