At first it sounded like a crazy academic question: What would happen if people only Studies were done, like a now famous one at Microsoft in Japan, which found that (no surprise) employee morale went up and (maybe a surprise) productivity stayed the same.
But these days, the idea is sounding a little less crazy-and some entrepreneurs are already implementing it.
What changed? The pandemic, for one. “Prior to the pandemic, investors would automatically pass if a startup was fully remote,” says Brianne Kimmel, founder of Worklife, who invests in companies that improve the way we work. She was initially skeptical of the four-day workweek herself. But since 2020, she says, investors have become much more flexible about the work cultures they'll support.
Then, of course, the so-called Great Resignation changed things-forcing leaders to rethink what their employees need. Worklife conducted a large survey of Gen Z workers and found a noteworthy trend: When full-time employees were asked if they do some kind of paid freelance work on the side, 52% said yes, 31% said no but that they'd like to, and only 17% weren't interested. That's a lot of people eager for flexibility-which could make the four-day workweek a competitive advantage for any company looking to hire entrepreneurially-minded people.
If the four-day workweek proves to be a successful experiment, which I believe it will, then companies will need to embrace this working style in order to stay competitive in today's brutally competitive job market, Kimmel says.
This story is from the June 2022 edition of Entrepreneur.
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This story is from the June 2022 edition of Entrepreneur.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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