Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21
After an all-time high haul of 40 metals in 2017, India won 21 metals at the Cannes Lions International Festival of Creativity 2018 last week, bringing the accent on quality of wins over quantity, topped by an hitherto unprecedented win – that of admen Piyush and Prasoon Pandey being crowned with the highest accolade in creativity, the Lion of St Mark award. For this reason, the year 2018 will go down in the history of Indian advertising as an extraordinary year.
Throughout the festival, Indian agencies bagged two Grand Prix awards – Ogilvy India won a Grand Prix in the Creative Effectiveness category for ITC’s Savlon Healthy Hands Chalk Sticks and TBWAIndia won a Grand Prix for Good (Health) for its Blink to Speak campaign for Asha Ek Hope Foundation. India also continued its winning streak in the Glass Lions category, with Gold, Silver and Bronze Lions – won respectively by FCB India for Sindoor Khela ‘No Conditions Apply’ (for Times of India), Cheil WW India for Samsung Technical School - Seema Nagar (for Samsung India Electronics) and BBDO India for #StandByToughMoms (for All Out from SC Johnson) - keeping up the tradition of winning Glass Lions every year since the category was introduced in 2015. McCann Worldgroup won a Gold Lion and a Silver in the newly introduced Creative e-commerce category for the Sweet Change campaign created for Paytm e-wallet.
This story is from the July 01, 2018 edition of IMPACT.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 01, 2018 edition of IMPACT.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Masstige Above Prestige
Nirvana may lie in the middle, after all
‘Don't Stop, Keep Running'
Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes
It's A Win-Win @ Cannes
Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21
Charting A New Course For BTVI
Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead
'Programmatic Is The Fastest Growing Segment In Advertising'
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings
A Giddy Guide To Much Loved Indian ADS
In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.
'My Game Of Badminton Brings Out The Best In Me'
Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster
Positive, Insightful Story-telling Is The Core Essence Of Our Brand
Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India, tells Sonam Saini how Sony BBC Earth identified and filled a need gap in the infotainment category to secure 26% market-share within just a year of launch.
Under Forty The Go-Getters
IMPACT makes another new beginning, with the inaugural edition of IMPACT 40 Under Forty to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry. Here, we outline the process of selection in brief and present the distinguished jury that met and deliberated to finalize the list.
Speed, Suspense And Sebastian
The sight was surreal - Fernando Alonso, Kimi Raikonnen, Lewis Hamilton, Jenson Button, Sebastian Vettel about to start the race, right in front of my eyes. I was star-struck.
