CATEGORIES

Masstige Above Prestige

Nirvana may lie in the middle, after all

‘Don't Stop, Keep Running'

Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes

It's A Win-Win @ Cannes

Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21

Charting A New Course For BTVI

Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead

'Programmatic Is The Fastest Growing Segment In Advertising'

Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings

A Giddy Guide To Much Loved Indian ADS

In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.

'My Game Of Badminton Brings Out The Best In Me'

Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster

Positive, Insightful Story-telling Is The Core Essence Of Our Brand

Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India, tells Sonam Saini how Sony BBC Earth identified and filled a need gap in the infotainment category to secure 26% market-share within just a year of launch.

Under Forty The Go-Getters

IMPACT makes another new beginning, with the inaugural edition of IMPACT 40 Under Forty to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry. Here, we outline the process of selection in brief and present the distinguished jury that met and deliberated to finalize the list.

Speed, Suspense And Sebastian

The sight was surreal - Fernando Alonso, Kimi Raikonnen, Lewis Hamilton, Jenson Button, Sebastian Vettel about to start the race, right in front of my eyes. I was star-struck.

Raising A Toast To Girl Power

Malini Agarwal, Founder and Blogger-in-Chief of MissMalini Entertainment talks about her new web series, The Girl Tribe and tells us how the recent funding from Orios Venture Partners and NEA will help the company focus on creating more vernacular and Hindi content

Educating For Creativity

Change is the only constant is a saying attributed to the Greek philosopher Heraclitus of Ephesus.

‘We Have Moved To A 100% Digital Approach On Our Brands This Year'

Direct selling firm Amway India recently completed 20 years in India.The Rs 1,800 crore brand is looking to clock around Rs 6,000 crore in brand growth from its India operations by 2025.Investing heavily in the Digital and influencer marketing space, the brand now seems to be focusing on expanding in a big way. Sundip Shah, Chief Marketing Officer, Amway India talks about the brand’s marketing focus, growth drivers and explains why Digital continues to play a big role in all its campaigns

The Journey Of A Woman Entrepreneur

When your job title reads Founder and CEO, you have access to great opportunities and exciting problems.

‘My Everest Base Camp Trek Got Me Out Of My Comfort Zone In More Ways Than One'

His Instagram page is a treat for the eyes, his passion for photography doesnt escape anyone. And it is that passion that has taken Rajesh Ramakrishnan, MD, Perfetti Van Melle to places like Everest Base Camp and Mount Kilimanjaro. He tells us about the various adventures he has undertaken with his camera by his side

Where Have All The Gurus Gone?

Every era has its torch-bearers who illuminate us with new and fundamental thinking in various disciplines.

‘I Want To Create The Most Integrated Agency Model For The Future'

In an industry grappling with a dynamic market, Raji Ramaswamy, CEO of Contract India, talks about her vision of an agency for the future with a multi-dimensional structure and no silos

Content Marketing 2.0

How an effective content marketing strategy, backed by data analytics and AI, can be a game-changer for brands

#Feedourfuture The Anti-Hunger AD

UNWFP, UFO Moviez, SAWA, Facebook come together to launch global cinema advertising campaign to fight hunger; conceived by Sir John Hegarty, the ad will be aired in more than 30 countries worldwide

AMAZON'S FIGHT AGAINST ‘BUDGET'

In a build-up to Amazons Great Indian festival that starts this week, the e-commerce brand showcased a unique Amazon Festive Home in Delhi, where every single item placed in the three storey apartment was shopped on Amazon. Ravi Desai, Director, Mass and Brand Marketing, Amazon India tells us what more is in store for the festive season

Everything Is Better With Music

I started my work life at Bose Corporation, at its headquarters outside of Boston in the United States. Dr. Bose always stressed on the quality of the product, as music he said, toyed with peoples emotions.

How To Build Global Brands From India

In this feature in our ongoing series on How to Build Global Brands from India, Venu Madhav, CEO, Cafe Coffee Day tells us about how the brands commitment to innovate and consistently offer a superior product and experience at great value, coupled with its glocal strategy customised to the various markets it is present in, has led to its success in India and globally.

Generalization Is Valuable And Key To Brand Marketing

A brand loyalist is a dependable, determined stereotype.

How Companies Are Making Safer Workplace For Women?

As the entire country reels under the second wave of the #MeToo revelations, and many high-profile men in the media and advertising industry face allegations of gross sexual misconduct, we seek to find out what companies are doing to address the issue and make women feel safer.

Fashioning Choices For The Young At Heart

Ten-year-old brand fbb has been delighting audiences – both with its wide range of fashion offerings, as well as its vibrant and bold advertising. Prachi Mohapatra, Chief Marketing Officer, fbb tells us about what the brand is doing to stay relevant to consumers of all ages.

Ads That Made It Big In 2018

As the year draws to an end, we pick up some of the biggest trends in the advertising industry in 2018 and also bring you a list of the ads that made an impact with their powerful, sensitive, impactful or humorous story-telling.

‘We Are Not In The Business Of Launching Me-Too Products'

From the ‘I Love You Rasna’ advertising campaigns to the all-natural Native Haat product line, the much-loved brand Rasna has had quite a journey.Piruz Khambatta, Chairman and Managing Director, Rasna, tells us about how the brand has stayed strong in a competitive category by offering a diverse product line that has something for every consumer

Driving Differentiation Through Familiarity

Philips has been present in India for over 80 years now and it’s the brand’s continuous efforts at understanding the consumer’s needs and innovating that has helped it stay relevant over the years, statesGulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent

The Chatbot Conundrum

Marketers must answer fundamental questions related to effective usage of chatbots, even as they emerge as keyplatforms for customer communication.

To Get The Next Billion Users Online, You Have To Culturally Understand Them

Virendra Gupta, Founder & CEO of Dailyhunt, who was awarded the exchange4mediaInfluencer of the Year award for his pioneering efforts to build a local language content platform on mobile, talks about the company’s aim to grow its user base to 250 million by June 2019, giving the tech giants Facebook and Google a “run for their money”, as well as investing in adtech to build a platform that benefits advertisers.