HONG KONG
Lee Kum Kee
Chinese cuisine is known for the marriage of sweet and savoury, and oyster, soy, hoisin, and XO sauces amongst many others carry these flavours through. Founded in 1888, Lee Kum Kee is a prominent brand in the condiment aisle and trusted around the globe for their range of over 200 different products. This family business has expanded not only in Southeast Asia, but also to North America, Europe, and Australia. In 2017, the company purchased the “Walkie-Talkie” skyscraper in London for nearly USD1.7 billion – one of the highest amounts ever paid for a single building. Saucy stuff!
FOUNDER: LEE KUM SHEUNG
INDONESIA
Indomie
Well known in Asia and beyond, Indomie brings the taste of Indonesian cuisine to you in barely two minutes, from the comfort of your own wok. Since the 1970s, nighttime noodle cravings have been answered, and today, there are 38 flavours to keep the palate interested. Indomie commands 70 percent of the instant noodle market in Indonesia, and it is the household name for instant noodles not only nationally, but also regionally. Its distinct branding, cost and taste make it a staple in many Asian kitchens, and rightfully so.
FOUNDER: SUDONO SALIM
SINGAPORE
Bee Cheng Hiang
This story is from the AG 05/2019 - 138 edition of ASIAN Geographic.
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This story is from the AG 05/2019 - 138 edition of ASIAN Geographic.
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