There has been a lot of hyperbole around the subject of genderless fashion. Often we see cultural icons and celebrities like singers Billie Eilish or Harry Styles fermenting the glamour world with their woke styles bespoke of gender fluidity. Be it on the cover of a magazine fronting androgynous style like Styles flaunted to being outspoken like Eilish about wearing something like baggy clothes, the stars have combated gender barriers. Not just them, there is a whole lineup of celebrities and brands pivoting genderless fashion- a stream of clothing that refuses to incline to rigid hetronormative notions. Previously, in 2020, brands like Gucci spiralled a whole movement towards genderless fashion with the launch of genderless shopping section, Gucci MX, on a similar front, others like Prada deconstructed the “cliches of feminity” with its FW20 runway at Milan and now labels like Dhruv Kapoor and Lagos Space Programme have come up with genderless clothing in their Milan Menswear shows FW21. With this trend being explored, it seems like what started off as subversive experimentation has channelled into a progressive movement in fashion. However, the overarching question is, is such dressing just a marketing gimmick to become noticeable or will it really harbinger change?
Genderless: a retail fad?
This story is from the January 2021 edition of L'Officiel India.
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This story is from the January 2021 edition of L'Officiel India.
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