The skincare industry insists your millennial skin is withering as we speak and you must act now. Well, should you?
![Does She Look Like She Needs To Worry About Wrinkles?](https://magarticles.magzter.com/articles/12629/156431/5732146af34b3/Does-She-Look-Like-She-Needs-To-Worry-About-Wrinkles.jpg)
LOOK OUT, GEN Y:
Beauty brands are making a play for your faces. Aware as they are of how hyper-informed and photo-ready you are, the days of being left to your own devices with some moisturiser and a cleansing wipe are long gone. Noticeable lines may seem a lifetime away, but ‘collagen production begins to stall in your twenties,’ says, well, just about everyone. Clinique’s orange-tubed Pep-Start Eye Cream is the first of an age-defying franchise aimed at twentysomethings. Origins is expanding its successful Original Skin range, squarely targeting so-dubbed ‘quarter-lifers’ who, they say, “demand high-performance products to sort out discolouration and dullness issues”. Even ‘cosmeceutical’ brand Skinceuticals offers a serious emulsion (with an equally serious £96 price tag) “to correct the early signs of photoageing”. I could go on. Of course your skin will have issues it didn’t when you were a toddler. But does that mean you should splash the cash on problems that are just starting? Or can you smell a marketing rat?
DANGER, DANGER!
This story is from the May 2016 edition of Cosmopolitan UK.
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This story is from the May 2016 edition of Cosmopolitan UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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