MORE than three quarters of Gen Zs who are giving up booze for January are also embracing a "Dry Christmas".A huge 78% born after 1996 will bring their Dry January forward to when they clock off work for the festive period.Many say they are motivated by a desire for healthier, more balanced lifestyles, financial mindfulness, and the empowerment of making their own choices.Only 17% of Baby Boomers have considered not having a drink over Christmas in the past, with just 6% doing so this year. But of all drinkers cutting back this Christmas, 65% reckon they can have just as much fun without alcohol.Brian Perkins, of Budweiser Brewing Group UK&amp;I, which commissioned the research, said: "Moderation is no longer limited to awareness months and days, it is now part of our everyday lives."Efforts to moderate in January have been brought forward into the festive period, and throughout the rest of the year, as we see more people choosing no-and-low alcohol alternatives as their drink of choice."

NO! HO! HO!

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.