CATEGORIES

UNIQLO unveils 2nd UNIQLO and MARNI collection

Japanese apparel retailer UNIQLO has launched the second UNIQLO and MARNI collection.

Dennison introduces new collection

Women's fashion wear brand Dennison has introduced a new and well-groomed collection

The House of Angadi launches Bespoke by Advaya Men

The House of Angadi announced the launch of its new line of menswear garments, Bespoke by Advaya Men.

DaMENSCH Expands Product Portfolio; Launches Popcorn Collection

Menswear brand DaMENSCH announced the launch of its ultimate Popcorn collection.

Fashion Goes Social With Twitter

Fashion conversations have spurred beyond general Instagram and Facebook posts. Now, fashion's latest trends are being discussed over Twitter. SaaS-based solutions provider Meltwater, in its latest report titled 'The Fashion Industry's New Era', takes a deep dive into these conversations and how brands can utilise the trend to its fullest potential.

Metaverse, Metaverse Everywhere And Why Not?

E-commerce companies today are going to great lengths to ensure that customers find online buying easy. A revolution in this field, by far, is the Metaverse. In fact, with 73 per cent of generation-Z consumers willing to pay 10 per cent more for sustainable products alone, brands need to rethink of ways to cater to them, and the Metaverse seems to be it.

E-platform Dharoharr to enable local artisans to sell their wares

Sankalp for Khadi, an initiative to revive the soft power of khadi, recently launched 'Dharoharr' a platform exclusively curated for the welfare of rural artists and artisans, across the country.

Fashion discovery platform Shout O launches; raises $1.6 MN in Pre Seed round

Fashion discovery platform Shouto.app, co-founded by Maruthy Ramgandhi, Abhishekk Handa and Ayyappan Lakshmanan, has formally launched its operations.

How Technology is Transforming Traditional Manufacturing Companies

In recent years, technology has taken centre stage in the manufacturing industry. From efficient planning to predictive maintenance and better customer interaction, it provides constant end-to-end solutions that make the process a lot less chaotic. Here are five ways in which technology is enabling a structured transformation for manufacturing businesses.

'Sustainable' A Gimmick No More

Across geographies, customers are increasingly purchasing from fashion brands that they truly believe to be sustainable. The term cannot merely be used as a marketing gimmick anymore as the discerning customer of today can see right through the smokescreen. Fashion brands thus help decipher how brands can gradually incorporate green measures in their business operations.

Tasva makes fashion more accessible

Owned by Indivinity Clothing, a partnership between Aditya Birla Fashion and Retail Ltd. and Tarun Tahiliani, Tasva is an ethnic wear brand that was launched in 2021 and by the end of the financial year, would be operating close to 70 stores. In an exclusive interaction with Dhruv Kaura, Chief Operating Officer, Tasva, we delve on its consumption story and emerging trends in the world of ethnic fashion.

Style, Innovation & Innerwear

Over the past couple of years, the innerwear sector of fashion has witnessed the mushrooming of new brands that are gradually strengthening their position in the market via quirky designs and innovative offerings. Yet, the country at large is still dominated by select brands that have consistently delivered on quality at an affordable price point. Our conversation with Sunil Pathare, Chairman and Managing Director at VIP Clothing Ltd Group, brings to light this unique dynamic of the innerwear sector that offers room for grow to both.

Mid-premium: A Gainful Segment

COVID-19 has replaced many an old habit of consumers, even in the men's innerwear segment which is now regarded as more a fashion statement than a mere commodity. Growing spending power and changing fashion choices are driving this growth. Here's a brief look at where the sector is headed and how lucrative it is for investment.

Changing Landscape of the Innerwear Market

Funky underpants to period panties, the innerwear segment is now larger than just a basic everyday need. Just like any other garment, consumers have started looking for innerwear options where comfort can meet fashion. Factors like growing D2C brands, a pandemic-hit market, fabric innovation, etc., are contributing to its unstoppable growth. But is the innerwear segment still untapped?

A Gem of an Idea

The earliest diamonds, mined from the depths of the earth, were found in India in the 4th century BC and gradually made it across the world, initially via the famed Silk Route. Today, these gems are facing a setback as their mines are fast getting exhausted. Hence, the world has now turned its attention to an alternative - the new-age lab-grown diamonds, produced in a plasma reactor (laboratory) by a process that replicates the natural process of diamond formation that happened billion years ago deep within the Earth's crust. Through this article, we get you the answers to some key questions often raised on their efficacy.

Textile MSMES & their power to employ

The MSME (Micro, Small and Medium Enterprises) sector has been a key contributor to the country's GDP and even during the pandemic, it showed tremendous resilience, helping the economy recover faster from the dip in business due to the lockdown. One of the key sectors to have outshone others and registered tremendous growth textile and apparel MSME. Given its ability to sustain both domestic and exports growth, it may just be the most lucrative segment for creating employment opportunities.

Twin Birds

Through its range of products that serve every fashion need of the country's female audience, both girls and women, Twin Birds strives to be the answer to their growing aspirations and expectations of a fashion line that meets international standards.

D2C brands: The New Shining Stars

With India's e-commerce industry projected to grow by 84% to US$ 111 billion by 2024, driven by mobile shopping, it is poised to become a favourable market for fashion retailers on the back of a large young adult consumer base, increasing disposable income and relaxed FDI norms. In less than a decade, fashion D2C brands have raised $756 million.

Milking the Metaverse

The metaverse came at an opportune time, when the fashion industry was looking for innovation and digital reformation. Now that this parallel digital universe has already been in existence, fashion brands must look to move past traditional practices and explore new opportunities it offers for enhancing the shopping experience of customers while creating greater engagement and a possible revenue stream. Take a look at some key aspects that you, as a brand, can work around to create that WOW effect the newage customer desires.

Unmask Opportunities in Luxury Fashion

In its report titled 'Luxury Outlook 2022', BCG (Boston Consulting Group) conducted more than 40 interviews with members of Comité Colbert (an association to promote the concept of luxury), luxury fashion house directors and industry experts. The result: Identification of five key challenges and opportunities that the luxury fashion industry can expect in the future. By analysing each of these elements in depth, BCG strives to determine how the luxury industry can become a bold pioneer of change in the years to come.

Fashion's Golden Hour for Bharat

India has been witnessing tremendous opportunity in the value fashion sector of Tier-II & III cities and towns, a consumer segment often defined as 'Bharat'. But the nuances of penetrating this market are perplexing and plenty. Simply put, the aspiring shopper from Bharat seeks the fashion and quality of Tier-I at the price of TierII/III, but the complexity doesn't end there. Our conversation with Himanshu Chakrawarti, President, Snapdeal - the e-commerce platform that is focusing its energies on the value-focused shoppers of Bharat - helps get answers to the what, why and how of this emerging market

Spykar: A Story of Grit, Drive and Gusto

Thirty years ago, Spykar taught us that a pair of jeans was more than a piece of clothing; it was a statement that spoke of one's youth, characterised by an eager, insouciant lifestyle. Today, the brand still stands by its principle of serving the needs of the youth fashionably, a move that has also helped preserve its popularity among millennials and created newer demographics to serve in the course. Sanjay Vakharia, Chief Executive Officer, Spykar, talks about the Thirty years of Spykar'.

Reward Loyalty to Retain Legacy

The rising demand for athleisure had already dampened the denim wear market when came the pandemic and the demand from fitted denims tilted towards lounge wear and sportswear. Legacy denim brands have also been facing issues of growing competition and a shift in customer loyalty. But, their extensive experience of operating in the segment does not allow them to be bogged down; so, they've devised strategies that keep customers coming back for more.

Denim: Lost & Found

If there is one fabric that has been around since times immemorial, single-handedly upping the style quotient each time it makes a comeback in one fashionable way or another, it is inarguably denim. Tried and tested over and over again, denim is here to stay and beats most competing fabrics any given day. But this massive popularity has often come at a price that the environment has had to bear. Today, as the world is witnessing the impact that mankind's decisions have had on the planet, denim manufacturers and brands have taken the initiative to reverse the damage that's been done while battling other challenges and striving to meet a growing demand.

Casual Wear: A Serious Business

Over the past two years, the very definition of 'casual wear' has turned on its head. The lines between casual and formal have blurred, be it traditional outfits or Western attire. We thus present to you an in-depth analysis of the nuances of the casual wear segment in India to reveal more than meets the eye through an overview of the market, future prospects, profitable segments and outdated practices.

Here Comes The Metaverse!

Time and again we’ve spoken about the realities of the new fashion retail world, and in those discussions the metaverse has often emerged as one of the most intriguing ideas. Since last year, there has been a considerable surge in the percentage of people who understand the concept of the metaverse, its possible implications and employment, and the tremendous opportunity it holds. Wunderman Thompson Intelligence, through its report titled ‘New Realities: Into the Metaverse and Beyond’, shares a brief outlook on this new digital universe and what fashion & beauty brands in the sphere have been up to.

6 Tips To Stay Relevant In A Cluttered Industry

Success in the fashion sector no longer depends solely on designing clothes; users are searching for more benefits of owning and investing in clothing, and manufacturers are making changes to fulfil the needs of their customers. It is time to innovate and rethink your business models to reflect on the evolution of the fashion industry, leverage their expertise to scale and hence, remain at the forefront of business innovation and respond to the upcoming fashion trends promptly.

INDIA'S COTTON ROOTS NEED NOURISHMENT

India is the third-largest cotton producer in the world. Cotton itself is the second-largest raw material to the textile industry in the country, which is also its second-largest job providing sector. Demand for this extensively cultivated crop is only expected to rise spectacularly in the coming years. It thus becomes crucial for the government to improve the artisanal and craftsman skill set through ITI (industrial training institutes) programmes, making the small cotton producers self-sufficient in setting up a small enterprise.

JOCKEY JUNIORS LAUNCHES ‘TROUBLEMAKERS' CAMPAIGN

Jockey Juniors has launched its summer campaign – Troublemakers – conceptualised and executed by creative agency L&K Saatchi & Saatchi.

THE POWER OF ONE: AN OMNICHANNEL MODEL

IN THIS NEW POST-PANDEMIC WORLD WHERE ‘NORMAL’ HAS BEEN REDEFINED, STAYING CONNECTED DIGITALLY IS OF UTMOST IMPORTANCE FOR BRANDS. STORES ARE NOT LIMITED TO BRICK AND MORTAR ANYMORE. OFFLINE OR ONLINE, TODAY’S CONNECTED CONSUMER WAITS FOR NO ONE AND WANTS EVERYTHING TO BE AVAILABLE IN REAL TIME. TOP LEADERS FROM THE BUSINESS OF FASHION ANSWER SOME CRUCIAL QUESTIONS - HOW CAN BRANDS MOTIVATE CONSUMERS TO STAY LOYAL AND WHAT CAN THEY LEARN FROM THEIR PAST MISTAKES?