CATEGORIES

'Our China Ties Not Directed Against India'

NEPAL’S ambassador to India NILAMBER ACHARYA believes that greater connectivity and trade with India will bring the two countries closer to each to other. In an exclusive interaction with BW Businessworld’s MANISH KUMAR JHA, the ambassador opens up about the dynamics of Nepal’s relations with its neighbours. Excerpts:

CEO - The Best And The Brightest

WHAT’S COMMON BETWEEN Tim Cook, Jamie Dimon, and Akio Toyoda? That they are some of the most celebrated CEOs who made sure that their companies flourished, no matter how the economic environment was. And thus ensured for their shareholders the maximum returns.

The Game Of Loans

Farm loan waivers have often served as populist carrots to woo the populous farming community before polls in India. A close look at the trend.

Encouraging Innovation, Fostering Empowerment

The company believes in the mantra of “happy employees lead to happy customers, and thereon, happy investors”

Focus On Honesty, Integrity And Inclusivity

Benetton India has benefitted from its ‘our people first’ philosophy, which appreciates and encourages its employees’ talent

Setting Priorities To Reduce Stress

ESDS Software Solutions has flexible work schedule and streamlines the work methods for maximum efficiency without increasing the stress on its employees

Standpoint - Five Marketing Strategies To Prioritise In 2019

A 2018 Forrester Consulting study found that for 80 per cent of business decision makers surveyed improving their company’s customer experience was among their top priorities in the year ahead. So was increasing customer loyalty (81 per cent). In the new age of customer experience, a combination of data and creativity will set leaders apart. Industry experts also pointed to a greater focus in 2019 on personalisation, more immersive mobile experiences, and a companywide approach to strategic accounts

Driving New Conversations In Ad Land

There was a conscious effort not to make Goafest 2019 an event for the advertising people by the advertising people. Instead, the larger objective was to drive learning from related industries and their leaders

The World Is His Classroom

From being India’s leading edtech player, unicorn Byju’s has ambitions of becoming the world’s largest education company. Will the journey beyond the shores be as smooth as it has been on home turf so far?

Team Spills Success

After one-on-one sessions, Byju’s used VSAT technology, and then Internet, followed by tablet and app. The story of Byju’s Raveendran’s earliest associates. Suman K Jha listens in

CMOs Now See Value In Building Brands

Contemporary marketing is getting redefined by the use of technology. From acquiring customers to giving them an unforgettable experience, technology has become a game changer and an enabler for ensuring better business practices. WILL GRIFFITH, regional vice-president of sales at Oracle Marketing Cloud APAC, tells RUHAIL AMIN about Oracle’s path breaking marketing solutions that are helping brands establish a lasting connect with their customers

Get Likes, Get Loans

LOANS FOR ALL With its latest initiative, Tata Capital is making it easier to get loans for individuals — otherwise denied by banks — through salaams/ likes on social media

Most Fascinating Market For The Internet

Venture capital firm Kleiner Perkins Caufield & Byers partner Mary Meeker included a special focus on India’s fast changing tech sector in their annual Internet trends report

No Quickfixes; The Pain Will Continue

It will be a while before banks can breathe easy

In The Fast Lane

KMB has grown at a stupendous pace, thanks to its immense behind the-scene hard work

India Hones ‘Act-East' Policy

PRIME MINISTER NARENDRA Modi has made it a point to use the Republic Day to underpin a specific foreign policy initiative.

Enough, Already

The powers that be doth trumpet too much

Last Word

Understand Your Environment Before Making Strategies.

Not For Everyone

Blackberry's KEYone will be a suitable pick only for those who value software security above other demands.

For Relevant Education

The BW Businessworld Higher Education Conclave 2017 brought together higher education experts from across the country.

‘There Is An Opportunity For Free Trade Agreement'

The warmth of Indo-British relationship has been increasing owing to the frequent visits of ministers and British PM Theresa May’s visit to India, last November. More than 800 Indian companies in the UK add an estimated £26 billion to the UK economy and support over 110,000 jobs.

The Imagination Workers

For GroupM’s chief digital officer ROB NORMAN, as machines understand intelligence and information, people become imagination workers, and that is a whole new power.

Safety Before Everything Else

NO ROADS. Only rocky mountains and high sand dunes. And a four-wheeled beast making its way through tough terrains. That’s what most car advertisements look like. Ford’s latest EcoSport ad is different though. The campaign titled ‘The Uncomfortable Question’, featuring a father-daughter duo, goes for an emotional connect with viewers, urging them to make safety a priority when buying a car.

Keeping Up With Consumer Patterns

BBC has a new strategy for the India market. Targeting the Indian regional space in a big way, it is planning to build its largest media facility in India outside of the UK. On a recent visit to India, BBC Global News CEO JIM EGAN spoke to RUHAIL AMIN about the importance of the Indian market, BBC’s foray into new regional languages and more

A Famine Of Ideas For Farmers

There simply are no easy solutions to the crisis in Indian agriculture, a product of decades of neglect and poor policies

Brace Yourself For GST

The new tax reform is nothing short of entering a complex maze.

The Wait Is Over

The 24-km stretch North-South metro connectivity is a boon to the city suffering from traffic woes and a poor network of public transport.

A Moment Of Pride

Completion of Kochi Metro’s phase 1 in record time is unprecedented in India’s public infrastructure history

Starting A New Business-Smoothening The Process

Optimism regarding the Indian market is growing manifold across the world.

Old Wine In A New Bottle

But for the Modi government’s communications failure, the National Medical Commission Bill could have brought landmark reforms in healthcare