CATEGORIES

The Helpful Hardware Man

Marques Brownlee has rewired the way people shop for gadgets-and how companies sell them. Inside the humble factory with the power to shape the $1 trillion consumer electronics industry.

PIZZA, ROBOTS, and MONEY

THE ZESTY TALE OF ONE OF THE BIGGEST FLOPS IN SILICON VALLEY HISTORY

Next Big Things in Tech

FOR THE PAST YEAR, THE TECH WORLD and pretty much everyone else has been enraptured by generative AI.

WORK LIFE

Actor and SAG-AFTRA president Fran Drescher takes our career questionnaire.

REAL ESTATE

Field of Schemes The farming community of Solano County, California, is facing down a group of Silicon Valley titans with dreams of building a utopia.

RETAIL

An Honest Effort Amid flagging sales and rising competition, Honest Company CEO Carla Vernon is preparing to reinvent the brand.

Land Grab Compass's bid to remake real estate via generative Al reveals its IRL limitations.

JENNY MORANT HAS had a tough year. In Manhattan Beach, California, where she works as a real estate agent, it's been impossible to sell a house. What's driving the market right now? \"We're down to divorces, maybe marriages, maybe babies, and job relocation,\" Morant says.

Why military veterans make standout employees

Discipline, teamwork, leadership—if you’re looking to hire these skills, consider military veterans.

YouTube's Game Day

The internet's biggest and most vibrant culture factory is planning to reinvent television, with an assist from the nfl.

Back on Track Can sleeper trains help curb Europe's air-travel emissions?

For the past several decades, it's been wildly easy-and affordable to fly from one European city to another.

THE FRONT-RUNNER MCCRACKEN P.51

MICROSOFT'S CEO HAS STEERED ΤΗΕ COMPANY TO POLE ΡΟSΙΤΙΟΝ ΙΝ ΤΗΕ AI RACE. HERE'S HOW HE INTENDS TO HOLD ON TO A LEAD THAT IS ΑΝΥΤΗΙΝ G BUT CERTAIN.

Fake-Meat Food Fight Plant-based proteins are being attacked on TikTok and Instagram. Is this a Big Meat psyops?

\"FAKE MEAT PRODUCTS ARE THE EQUIVAlent to human pet food,\" an Australian wellness influencer named Jacqueline Pypers wrote on Instagram last fall.

Hire Education Can coding academies survive the AI era?

MATT DAVIS HAD BEEN working as an electrician for 10 years when he decided to make a career change.

Power Forward Women's basketball is at a crossroads, and WNBA player and union president Nneka Ogwumike is ready for the challenge.

THE BUSINESS OF WOMEN'S BASKETBALL has never been more powerful-or more in flux. Both the WNBA and the NCAA college tournament posted record viewership numbers last season, with the NCAA final alone pulling in 9.9 million viewers, a sign of the sport's surging fandom.

Computer of the Future Silicon Valley designers are racing to transform the power of generative AI into whatever comes next.

THE BARTENDER POURING FREE DRINKS glances around with nothing to do as the raucous room full of startup founders and software developers gravitates toward its preferred drug: networking.

September Inspiration

BACK TO SCHOOL. BACK TO BUSINESS. Back to a lineup of extraordinary cultural events and festivals. That's September in New York City.

Can Microsoft Hold Its Lead?

IT'S HARD TO BELIEVE WE'RE NOT EVEN A YEAR INTO THE AI revolution. Was it only nine months ago that OpenAI released ChatGPT, launching 10,000 gleeful \"I Asked ChatGPT to [Blank] and Here's What Happened\" articles?

ONE HUNDRED BEST WORKPLACES FOR INNOVATORS

THESE COMPANIES DEMONSTRATE A COMMITMENT TO CAPTURING GREAT IDEAS, WHEREVER THEY ORIGINATE.

The Most Creative People in Business

EACH OF THESE 54 INDIVIDUALS HAS DONE SOMETHING IN THE PAST YEAR THAT NO ONE HAS EVER DONE BEFORE-SOMETHING THAT'S IMPORTANT, THAT'S REAL, AND THAT YOU SHOULD KNOW ABOUT. THEY ARE LIVING PROOF THAT ONE PERSON'S UNIQUE CREATIVE EFFORT REALLY CAN SHAPE THE FUTURE OF BUSINESS.

THE NEW RULES OF GEN Z

THE GENERATION NOW ENTERING THE WORKFORCE REJECTS THE STATUS QUO. WHAT SHAPED THEM, WHAT THEY WANT FROM WORK, HOW TO LEAD THEM, AND MORE.

ENERGY

Small Wonder Last Energy wants to make nuclear huge by making it tiny.

LEADERSHIP

He Told You So Ben McKenzie sensed early that crypto was largely an act. With a new book, he's pulling the curtain back completely.

DESIGN

ShopBot to Aisle Five Fulfil Solutions has developed the grocery store of the future.

BIOТЕСН

Moderna's Next Shot Two and a half years after its COVID-19 vaccine hit, the pandemic darling is still trying to conjure a follow-up act.

MUSIC

Echo Chamber The music industry is going to war against Al-generated music. Will any humans be left standing?

The Business of Menopause

A generation of companies has emerged to address the symptoms of menopause and extend women's vitality. In the process, they're changing the very nature of aging

WORLD CHANGING IDEAS

IF THE WORLD'S MOST PRESSING PROBLEMS are interrelated, as a panel of UN climate scientists recently reminded us, then the solutions can be too.

RIP ESG?

AS COMPANIES AND INVESTORS ADOPT ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) METRICS TO BATTLE CLIMATE CHANGE AND INCREASE DIVERSITY, THEIR CRITICS AREN'T JUST DECRYING \"WOKE CAPITALISM.\"

Eva Longoria's Flamin' Hot Project

How her new film aims for Latino empowerment

Leadership: Making It Personal

Instacart's Fidji Simo applies tech lessons to healthcare