CATEGORIES

Consumer Connect

Bharti Airtel has retained market share despite rising competition.

Decoding Family Office

A clear objective, good governance and a shrewd business sense are required to script success.

India, Pak Trade Up

Indo-Pak relations are at an all-time low. But trade between the two is going strong.

Why Marketing Matters

Chief marketing officers need to be responsible for or engaged with anything that connects markets to customers in a profitable and sustainable manner.

Going Beyond EPF

Diversify the portfolio while making plans to financially secure life after retirement.

Jet Airways - That Sinking Feeling

Can India's premier airline be rescued?

Youtube Should Be The Platform For The Next Million Channels

Even though as CEO Susan Wojcicki was on her maiden visit to India – YouTube’s largest user base – she cut her teeth in the media industry as an intern with the India Today Group way back in 1991. “I used to live in Kalkaji (New Delhi) and travel to the India Today office in Connaught Place by bus,” she fondly remembers. In fact, her first assignment as an intern was to write about the birth of e-mail. From there, Wojcicki went on to rent out her garage in the US to the Google founders and eventually became Google’s first marketing manager in 1999. In conversation with Business Today’s Rajeev Dubey and Ajita Shashidhar, Wojcicki talks about YouTube’s ambition, its brush with regulators, fake news and her unflinching faith in YouTube’s ad-supported business model. Edited excerpts:

Why You Should Be Very Worried

The shadow banking crisis

Why Are Many Dairy Companies Losing Flavour?

If the 1 lakh crore organised dairy industry is growing at a robust 10 per cent year-on-year, and consumption too is growing, why are many dairy companies losing flavour?

Will Jet Airways Fly Again?

Jet Airways might be heading for bankruptcy as it seems to have lost the chance to secure a buyer.

Big Battle Over Small SUVs

Compact SUVs are an outlier in a sluggish passenger vehicle market in India. With everybody aspiring for a piece of action, competition is set to ratchet up.

Google - The Global Start-Up

Google, the winner of the Best Companies to Work For Survey is all about achieving ambitious targets.

Getting Future Ready

Accenture India creates an environment that allows employees to upskill as often as technology trends change.

Anil Ambani - Back To The Wall

NBFC crisis and indiscriminate borrowing to beef up its subsidiaries is at the root of Reliance Capital’s crisis.

What Makes Indian Consumers Shift To Petrol Cars?

A host of factors has prompted the Indian consumer to make a shift to petrol variants.

Budget 2016- The Many Worries Of Mr. Jaitley

And what he can do to solve them in the Budget... 

Andhra Pradesh and Telangana: E-mpowered States

E-governance is the watchword in Andhra Pradesh and Telangana, both of which have launched unique digital initiatives.

India Moves Towards A Digitised Economy

Connectivity, security, costs and bitcoin usage are among the key issues to be resolved as India moves towards a digitised economy.

GST Will Lead To A Massive Disruption For Business

GST will lead to a massive disruption for businesses in the short term.

Issues That Need Attention Before GST Rollout

There are some issues that need attention before GST rollout.

Rise Of Clean Energy

India has decided to fully embrace a path to growth that is environmentally sustainable. Here's a look at what it means for our future generations and businesses. 

GM Cuts Its Losses And Decides To Withdraw From India

Customers are clueless and dealers furious as GM cuts its losses and decides to withdraw from India.

How Automation Is Hurting Our Jobs

Cognitive Computing, Automation, Artificial Intelligence, Neural Networks and Machine Learning Are Likely to Make Thousands of Technology Jobs Redundant.

Luxury's Royalty

Indian Luxury Retailing Is In Phase 2.0. Only A Few Influence What You Wear, Carry, Or Drive.

The Brand Meltdown

The Kingfisher Airlines fiasco has put a question mark on methodologies used to value brands. It also has a lot of lessons for brand valuation companies.

Business Trend: Dancing With Gorillas

MNCs are now increasingly engaging with start-ups to get back some of their earlier nimble-footedness; this can create huge value.

Are You Ready To Visit The Virtual World?

A more immersive viewing experience is now possible with a range of new and affordable virtual reality headsets.

Wooing The 'She' Guest!

Travelling alone can be incredibly liberating for a woman. Does she need to worry about staying alone? The hospitality industry says ‘NO’. We tell you why……

The Revenue Jigsaw

The many unresolved issues in the Goods and Services Tax (GST) have thrown the government’s forthcoming Budget projections out of gear.

The Modi Government's Reform Agenda Continues To Face Opposition From The RSS

The Modi government's reform agenda continues to face opposition from the RSS.