Building the ultimate jewellery website

A well-planned website is essential for any jewellery brand looking to stay competitive and relevant. To create the optimal site, it is important to strike the right balance between high-quality visuals, informative content, and a consistent tone that accurately reflects the brand's identity, says Priyanka Talreja Garegrat

- Priyanka Talreja Garegrat

A well-designed website can help attract customers, showcase the range of products, and, ultimately, increase sales. Here are 10 tips for creating the perfect website for a jewellery business.

1. DECIDING THE HOSTING PLATFORM FOR THE WEBSITE

The platform you choose for your website should meet your business needs and align with your brand's goals and budget. Atul Bahl, Adflow Digital, Delhi, says, "According to me, the two major CMS platforms today are Shopify and Magento. In the previous year, the evolution of these two platforms has led many users to steer away from WordPress, as it has now become comparatively slow."

With each of these platforms comes a major hosting fee, which companies should be aware of. Pallavi Nopany, Pallavi Nopany Studio, Bangalore, says, "It is crucial to understand the platform the website will be hosted on, and be aware of the cost implications. This is because the platform may charge a recurring percentage of sales, which should be taken into consideration before creating the site. Thus, factors like hosting fees, transaction fees, and the add-on features being offered should be noted.

2. SPEAKING VIA IMAGES

As jewellery is a visual product, customers rely heavily on images to evaluate its quality, design, and overall appeal. Jewellery brands have to not only attract buyers, but also build trust. This amplifies the need for high-quality images which are shot professionally. Napony says, "Visuals are everything to any e-commerce website. Images coming from one brand should have the same tone and offer a sense of aesthetic so that they can be recognized. Images shot on the phone are also fine, but each capture should have a great deal of thought behind it, and should reflect imagination."

3. KEEPING TEXT MINIMAL