As a brand that stands for a celebration of womanhood, the rise to prominence of women’s cricket provides an ideal backdrop to bring the brand world alive.
Platinum Evara has been associating with cricket since last year, via Jemimah who is the face of the brand. The integration with WPL takes that journey further and builds upon the foundation of Platinum EVARA’s “Becoming Me,” which highlighted Jemimah’s inspiring journey from passionate six-year-old to a cricketing icon.
This story is from the February - March 2024 edition of Indian Jeweller.
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This story is from the February - March 2024 edition of Indian Jeweller.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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