In India, purchasing jewellery is an emotional journey, leading people to favour brands close to their hearts. Senco Gold & Diamonds has mastered the art of securing a place in customers’ hearts through impactful campaigns that resonate seamlessly with their emotions.
CRAFTING CAMPAIGNS THAT CONNECT WITH PEOPLE
With a network of 150 stores spanning the entire expanse of India, Senco Gold & Diamonds has intricately woven itself into the fabric of the Indian jewellery landscape. Joita Sen, Head of Design & Marketing at Senco Gold & Diamonds, believes this extensive presence allows the brand to align seamlessly with the discerning needs of the Indian jewellery buyer.
Sen emphasises, “Jewellery in India carries profound cultural significance, and our widespread presence across the country enables us to establish a meaningful connection with a diverse array of local traditions. Through our campaigns, we delve into the rich tapestry of these traditions, creating a narrative that not only connects intellectually, but also stirs deep emotions in our customers.” The geographical spread of the stores serves as more than just a retail footprint -- it also acts as a bridge that links the brand with the diverse cultural nuances prevalent in different regions of India.
COMMITMENT TO CULTURAL CELEBRATIONS
This story is from the February - March 2024 edition of Indian Jeweller.
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This story is from the February - March 2024 edition of Indian Jeweller.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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