The strategy for this bridal campaign is clear, concise and simple, which is that Indians love jugaad and living frugally. It is in our DNA. However, there are some moments in life where we are willing to splurge without question and one of those moments is the daughter’s wedding. It is a matter of great pride for parents to see their daughter adorned like a princess for her big day. Khimji Jewellers’s “No Compromise” campaign attaches emotion to the most important day in a woman’s life through its bridal jewellery.
This story is from the February - March 2024 edition of Indian Jeweller.
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This story is from the February - March 2024 edition of Indian Jeweller.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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