Apart from jewellery, the Jaipur Jewellery Show is, by itself, a heartening experience. It is well-known how the Pink City and its people give utmost importance to their history, culture, art and craftsmanship. The pride that they have in their legacy and art is apparent in their lifestyle. No wonder the jewellery fraternity keeps waiting for its favourite “December Show”.
The timing is great, considering the beautiful weather, and the wedding season that begins in January and goes on till March. The way the stalls are fabricated, with a lot of creativity and detailing – to mirror the characteristics of the jewellery it houses – is, by itself, a delight. The country’s top B2B and B2C show is 20 years old, and over the course of these two decades, the trade in Jaipur has gone through paradigm shifts, having grown exponentially.
This story is from the December 2022 - January 2023 edition of Indian Jeweller.
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This story is from the December 2022 - January 2023 edition of Indian Jeweller.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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