CATEGORIES

Libra - A Poetry Of Innerwear

EXPERIENCE A NEW ERA OF GLORY WITH MR. DHIRAJ MEHTA NARRATING THE STORY OF HIS BRAND’S SUCCESS

Surviving Import Threats And Export Constraints

A BRIEF STUDY ON CURRENT STATURE OF INTIMATE APPAREL MARKET. THE INTIMATE APPAREL INDUSTRY IS THE ONE OF THE MOST PROMISING INDUSTRIES OF THE FUTURE. THE INCREASING CONSUMPTION OF INNERWEAR APPARELS IN INDIA AND ABROAD HAS FACILITATED TO THE BOOM IN THE SECTOR. BUT THE RECENT STIR IN COUNTRY’S TAX SYSTEM AND BUSINESS POLICIES HAS OVERTURNED THE BUSINESS FINANCIALS ACROSS ALL THE SECTORS IN THE COUNTRY. BUSINESS OPERATIONS ARE YET STRUGGLING TO SETTLE IN THIS NEW FINANCIAL SCENARIO. INTIMATE APPAREL INDUSTRY IS NO DIFFERENT. IT MAY BE RECORDING A GROWTH EVERY SEASON BUT, YET, THE INDUSTRY DOES NOT SEEM TO BE WORKING ON A FULL THROTTLE. INNERSECRETS, BRINGS TO YOU A BRIEF STUDY ON THE INTIMATE APPAREL MARKETS’ CURRENT FINANCIALS AND ITS TRUE STRUGGLES, WHICH IF DENOTED CAN PULL IN A NEW ERA OF PROFITS FOR THE INDUSTRY.

Intimasia

Kickstarts intimate wear fashion revolution in India.

Intertextile Shanghai Apparel Fair 2018

The undisputed leader in outcomes for the apparel industry.

Sukanya

The pleasure of quality nightwear.

Absj: Growing From Strength To Strength

In a life full of uncertainty, there are very few constants. It is these constants, if harnessed properly and catered to, that can be the bedrock of success. In the forever evolving field of fashion for instance, the only constant is inner wear, shapewear and hosiery. Opportunities for growth and innovation don’t come along very often, and spotting these are a craft in itself. There’s an old adage, “innovation and opportunity, go hand in hand.” These are both a two way street, no business can survive without constant innovation, and opportunities, much like fortune, favors the innovators. The hosiery space in India too is undergoing a marked and dramatic transformation, like never before.

Pajamas 101: Trends And Styles Everyone Should Be Aware Of

Summer is right around the corner. And when the days are long and sultry, all people need to feel comfortable are cozy cotton pajamas or slinky satin ones. Pajamas are enjoying a fashion renaissance worldwide and have transformed from sleepwear or loungewear to a quirky fashion statement.

Interfiliere Paris

A driving force for new concepts

Ankur - 4 Retail Outlets And A Growing Business

Mr. Santosh Bhandari was born to succeed, or so it seems. When in 1982 he ventured into retail of women's inner wear with a 180 square feet shop in the bustling market of Egmore in Chennai, few of his family and friends gave him a chance at succeeding. In a candid conversation with Inner Secrets he reveals how he overcame multiple hurdles to establish the business and make it grow to its present size.

Naidu Hall Focused On Expansion

Naidu Hall Focused On Expansion

Unique By Mode City - Eurovet Focus On Real Women And Their Outlook On Life!

WOMEN ARE MULTIFACETED AND PROUD OF IT. EUROVET WANTS TO BE A REFLECTION OF SUCH WOMEN BY PLACING THEM AT THE VERY HEART OF ITS NEW UNIQUE BY MODE CITY EVENT.

Beneath It All

Mode Lingerie & Swim Moscow 

Floret's New Launch Was a Royal Gala in Rajasthan...

Floret as a brand is known for its fashion forward style and quality and is one of the highest accepted brands amongst Indian women and the event was organized to acknowledge the men power behind the success of 'The Royal Getaway'.

Bodycare International The Roar Of Indian Intimate Wear Industry!

Amidst the explosions of the penny-pinching Indian intimate wear players and the unrestrained influx of the swanky International brands, the stunning saga of Bodycare international was weaving a new history in the golden pages of Indian intimate wear industry. It is a story of unwavering determination and resilient strife embodied in the DNA of several generations that grappled not for months or years but for decades to finally find their foot at the peak of this industry.

Ringing The Bell Of Monsoon Sale

Finally, the rain has poured down!!! Soothing the sore bodies and breezing the burnt skin, monsoon rains have arrived to envelop the earth in tender greens. With waterfalls all around, greenery spellbound, the weather pleasant and raindrops drizzling, it calls for a perfect drive or a smooth get-away for a weekend stay. The monsoons ring in the times to relax and celebrate, go out in the nature and live a moment to treasure! After the irked mood of the summer pain is washed away by the monsoon rain, it gives the perfect opportunity to treat the shoppers with some tantalizing sales. This is the season when people either prefer to go away for a drive to catch a breath of life or they turn to their bed and spent the day in a lazy mien. Running to the retail shops to hold the glossy bags in hand while drenching in the rain or clenching the umbrella tight, is last plan one would make. Hence, it becomes very important for the retailers to up their game and for the e-tailers to add fuel to the flame to make sure the people with no plan of shopping are bound to step out and the casual visitors who were just lingering in the lingerie section comes out with a new bag in their hand or a new product in their cart.

IAAI Partners With Intimasia, Huge Offers For Its Members

Intimate Apparel Association of India (IAAI), the apex body for the countrys Intimate wear industry has recently signed up with the largest trade show for Intimate wear in the country - INTIMASIA.

Visual Storytelling The Gizmo Of Retail Renaissance

The World Of Brick And Mortar Is Seriously Shaking. Though We Might Not Have Felt The High Intensity Of This Impulse, But A Big Tide Is Heading Our Way. The Epicentre Of This Quake Is Sure Down The West But Its Ripples Have Spread Far And Wide. With The Advent Of Technology And Online Retailing, Most Retail Stores Including The Big Names Like Gap And J.crew Have Already Gone Dead And The Apocalypse Isn’t Too Far. After Much Retrospection Of The Current Situation, Many Interesting Insights On The Subject Have Surfaced. While Some Said “physical Retail Isn’t Dead, Boring Retail Is”, Others Claimed, “it’s Not The End Of Retail But The Beginning Of A Retail Renaissance”. After Ripping The Reports Of Many Experts, It Can Be Said That The Old Boring Dying Traditional Retailing Is In Dire Need Of A Magical Make-over!

The Untapped Potential Of A Magnificent City- Gwalior

Gwalior, A City Parked In The Periphery Of Madhya Pradesh Dotted By Lofty Hills And Breath- Taking Views Echoes The Stories Of Valorous Glory; The Brave Heart Of Rani Laxmi Bai, The Magical Musician Tansen And Many Such Notable Personalities Have Once Breathed In This Land. Embellished With Famous Forts And Temples, Palaces And Monuments, Local Bazaars And Musical Culture, This Royal City Seems Like A Place Straight Out From Our History Books. Over The Centuries, The City Has Hosted Many Dynasties And Several Rulers, From The Rajputs And Tomars, Mughals And Marathas, To The Scindias, Which Inscribed An Influential Footprint Of Different Cultures Giving Gwalior Its Unique Appeal And Facade.This Cultural Hub Of Madhya Pradesh Owes Its Fame To The Impregnable Fort Which Is Perched Atop A 300ft Hill. Mounted On The Steep Hills And Guarded By The High Walls, This Formidable Structure Has Garnered The Reputation Of Being One Of The Most Invincible Forts Of India. The Scenes Of Epic Battles, Musical Renaissance, And Folklores Of Brave Dynasties Are Intricately Woven Into The City’s Fabric, Painting A Vivid Picture Of North India’s Tumultuous History. The Historic City Today Is A Major Attraction For History Buffs And Architecture Aficionados, Who Travels All Across The World To Get A Glimpse Of The Majestic Beauty. Also, The Great Shopping Potential Wrapped In The Chanderi And Maheshwari Saris, Lacquerware, Metalcraft, And Hand-woven Carpets, Soothes The Eyes Of The Antiquarian, The Shopper And The Hobbyist.

Mahawar Zari Centre The Story Of This Multipurpose Store

Cushioned amidst the crowded shops, connected by the busy lanes, flocked by the city dwellers and served by eight humble men, sits a store so honest and antique emitting a radiant charm that’s over four decades old. This multi-store retail outlet of Dehradun sure has more to its folds than what meets the eyes.

Arora Sales

The tale of an unstoppable legend!!!

Tamil Nadu Intimate Wear Market - Poised For Exponential Growth

THE INTIMATE WEAR SEGMENT IN CONSERVATIVE AND TRADITIONAL TAMIL NADU IS SEEING A SILENT REVOLUTION AS DEMAND FOR FASHION, STYLES AND COLOURS IS MAKING INROADS NOT ONLY IN THE URBAN CENTRES, BUT IN TIER 2 AND 3 CITIES AS WELL. BOTH BRANDS AND RETAILERS ARE GEARING UP TO CORNER A SLICE OF THIS HUGE PIE. INNER SECRETS SPOKE TO A CROSSSECTION OF INDUSTRY PROFESSIONALS TO GAUGE THE TRENDS AND GROWTH PROSPECTS IN THIS EXCITING FASHION SEGMENT. A REPORT…

New Team Elected To Wholesale Hosiery Traders Association (Chandigarh)

RECENTLY HELD ELECTIONS TO THE WHOLESALE HOSIERY TRADERS ASSOCIATION (CHANDIGARH) USHERED IN A NEW TEAM FOR A TWO-YEAR TERM.

'Interfiliere & Mode City Will Provide New Direction'

EUROVET RUNS INTERFILIERE AND MODE CITY, TWO OF EUROPE’S PREMIERE TRADE EVENTS FOR THE INTIMATE FASHION SECTOR. WHILE INTERFILIERE PROVIDES VISITORS ACCESS TO A VAST AND VARIED RANGE OF MATERIALS USED IN THE MAKING OF INTIMATE WEAR, MODE CITY FEATURES FINISHED PRODUCTS, TRENDS, CONFERENCES AND MORE. INNER SECRETS EXCHANGED NOTES WITH MS. TAYA DE REYNIÈS, EUROVET LINGERIE DIVISION DIRECTOR, TO BRING YOU THIS Q&A. EXCERPTS:

Rathi & Rathi - Gearing Up To Meet Burgeoning Demand For Intimate Wear

THE BURGEONING INNER WEAR MARKETS OF TAMIL NADU IS GOOD NEWS FOR THE ENTIRE VALUE CHAIN. YES BUSINESS IS THERE TO BE GOT, BUT IS THE SUPPLY SIDE READY TO MEET THIS GROWING DEMAND? PRODUCT AVAILABILITY AND DISTRIBUTION IS CRITICAL TO ENSURE THAT BRANDS AND RETAILERS ARE ABLE TO TAKE MAXIMUM ADVANTAGE OF THE EMERGING OPPORTUNITIES.

Sleepwear: A Material That Matters!

Among The Many Things That We Require To Lead A Comfortable Life, There Are Certain Things Which Are Not Just Necessary But Mandatory. Top In That List Is What We Wear. Right From The Pre Historic Era, Humans Have Been Exploring Ways And Means Of Covering Themselves With Something Or The Other. Times Changed And A Blessing Called Cloth Came Into Being. Certain Transitions Happened And Then Came A Realization That Comfort Is Required In Wearing These Clothes Especially When You Want To Hit The Bed And Have A Good Night’S Sleep. In Today’S Time, Having A Peaceful And Comfortable Sleep Has Become The Need Of The Hour Given The Hectic Lifestyle And The Need To Handle Pressures Of Life. It Is Here That The Sleepwear Segment Took Its Rapid Steps To Ensure The Objective Is Met. Inner Secrets Has Gone Through Some Extensive Research And Groundwork To Bring You An Insight On A Material That Is Often Not In Discussion But Something That Matters To Each And Everyone.

Ganpati Enterprises: The Lingerie Distribution King Of Rajasthan

When a LIC agent (who was having a side business of micro-financing) decided to venture into a new zone and took a daring step to start lingerie distribution business in Jaipur, Rajasthan, Ganapati Enterprises was born. Such is the unique story of Arun Dubey and his distribution business which was set up in 2003 in Mansarovar area of Jaipur.

People Are Our Biggest Inspiration: Shashikant Trevadia

Established by the Trevadia brothers in the year 1974, Juliet is a seeding that went on to become a well-nurtured tree. Though the company was the brainchild of Gunwant Trevadia, Shashikant Trevadia took it forward and today, Juliet needs no introduction. Inner secrets got in touch with Shashikant Trevadia to seek an insight on the sleepwear market and its various aspects and this is what they had to say.

An Intimate Affair

The Lingerie Show Forum is a new original format of an international lingerie, swimwear, home wear, and hosiery exhibition.

expectations increase as top-level meetings are on course

the government wants to implement the gst in a seamless manner and plenty of measures are taken for that. updated reports are coming every month and tremendous progress is taking place. government officials are talking with top industry stakeholders and sorting out importing matters. gst has to be a major success and the government doesn't want any obstacles in that path. let's take a look at the major developments that happened in the last month of 2016.

a perfect fit! 

shopping for lingerie in india has (in)famously always been shrouded in utmost secrecy for the longest time.