CATEGORIES

Trim Away The Unwanted

BRANDS IN INDIA — both domestic and international — are constantly trying new ways to capture the attention of the large youth population in the country.

Standpoint - Top Tech Trends That Can Work Here Too

The tech on offer at the consumer electronics show 2017, which took place in Las Vegas in January ’17, was severely criticised for being very west-centric. But Steve Blakeman does not agree. He believes all of the key trends witnessed in Las Vegas can work just as well in markets such as India. Here are the reasons why he feels so.

erosion of a knowledge medium

asa kid like many other children in the metros, growing up was with radio. air. akashvaani. this compulsive forced habit by the father, slowly became addictive, and radio became an integral part of my life. it was customary for radio to play in the background, and it slowly got associated with certain routines in life.

the rich, devil & others too wear prada

several e-commerce platforms selling pre-owned luxury goods have made pradas and lvs of the world more affordable.

Telecom Unwired

THE INDIAN TELECOMMUNICATIONS industry is probably passing through its most disruptive phase, reeling as it is under a debt burden of Rs 4.5 lakh crore and a declining revenue. It is among the heavily taxed industries.

An Unforgettable Experience Of Tata Cars

With Tata Motors’ latest offering Tigor, the company is targeting young buyers — a demographic it did not aggressively pursue earlier — through both offline and online experiential marketing. The impact is visible in the growing sales of its new product. In an interview with RUHAIL AMIN, VIVEK SRIVATSA, head of marketing, Passenger Cars, Tata Motors, talks about the auto giant’s innovative approach to attract young customers, boost sales, and improve experiential marketing

Smart Cities Need Smart Governing

WAY BACK IN THE 1980s, M.J. Akbar, then founding - editor of The Telegraph , said only half in jest that Indians might soon need a visa to travel to Bombay.

Aceing The 4G-Game

 Reliance Jio isn’t only setting new trends but actually changing the whole game with its 4G-LTE handsets

New Man At The Helm

India’s premier exchange is looking ahead even as newcomer Vikram Limaye wants to set things right.

Relooking Systems, Controls And Processes

VIKRAM LIMAYE (50), has stepped into the hot seat of the NSE and has hit the ground running filing a consent application with Sebi (in a case which says it gave preferential access to some high-frequency traders and brokers) even as the Nifty scaled a new peak and crossed the five-figure mark. The CEO & MD of NSE spoke to Clifford Alvares and Raghu Mohan on various steps the exchange has taken in the recent past to set things right at the NSE. 

Step Up Or Be Sidelined

Indian IT services industry is battling large-scale layoffs and reskilling seems to be the only alternative

Rebooting Customer Loyalty In Experience Economy

New age digital technology trends are driving availability, at the heart of delivering an unmatched consumer experience. As businesses aim to deliver on-demand customer requirements, any downtime of application or loss of critical data can impact a customer’s journey across various touch points. So big or small enterprises should never be affected because of such downtime, and hence, availability plays a critical role.

Politics, Like Crime, Pays

POLITICS IS THE FIRST refuge of scoundrels. That piece of conventional wisdom may be contested by the few politicians who regard themselves as serving the public interest. Statistics tell a different tale: 1,581 MPs and MLAs across political parties face criminal prosecution. Nearly 34 per cent of MPs in the current Lok Sabha have criminal cases against them.

Last Word - John Mattone

JOHN MATTONE, used to be the executive coach of Apple Inc.’s late and iconic Co-founder Steve Jobs and is today rated among the top rung leadership coaches, second only to Marshall Goldsmith. Yet, it was a profession he adopted at the age of 55. In a tête-à-tête with Nina Kler, Mattone shares his perspective on leadership and his amazing life’s journey . Excerpts:

‘The Future Of Regional Print Is Very Bright'

LOKMAT IS ALL set to celebrate 100 years of its existence on 15 December. The group is also planning to announce its Delhi edition to mark the occasion. Looking back at the successful journey of the group Vijay Darda, Chairman, Lokmat Group, spoke to Naziya Alvi Rahman about the trends that are shaping the regional language press in India, competition with digital, the future of print and more. Edited excerpts:

The Nation Gets To Know

AS THE NARENDRA MODI government completes three years in office, it continues to enjoy high rates of popularity and acceptance among the masses and India Inc.

10 Policy Initiatives That Matter

LOSE to five dozen ambitious policy initiatives have been launched by the Narendra Modi regime. Some have worked wonders while some have been damp squibs. A subjective list of the 10 most defining or game changing moves.

The Ugly Side Of Big Data

It’s true that data has laid the foundation for most technology driven changes and that there are many positives to what data brings, but there are a number of negatives too. It is about time that chief marketing officers understood the larger impact their decisions can have.

Experience As A Service

As experience promises to be the next battle ground for marketers to compete on, Adobe puts a premium on putting it at the core of its now integrated offer.

We're Committed To India's Growth

The leading earthmoving and construction equipment manufacturer JCB India invested in expanding its manufacturing capacities to beat the slowdown, says MD and CEO Vipin Sondhi to Ashish Sinha.

Growing Beyond Boundaries

Jindal Aluminium is growing organically and beyond its core business into new areas.

Top Brands, Best Agencies, Big Names

All came together to celebrate the best ad works and participate in leadership sessions and knowledge seminars.

Instagram Trends To Watch Out For In 2018

Social media today is an incredibly important tool in a marketer’s arsenal.

Engage With The Community

AS THE NATION celebrated its 69 th Republic Day, an unseemly spectacle was playing out in various states — an outfit called Karni Sena was holding the state and people to ransom over the film Padmaavat.

Talent Crunch, Or Jobs Crisis?

India churns out more engineers than most countries around the world, yet Indian industry complains of a talent crunch. BW Education explores this tragic paradox

India's Strategic Precept Modi Changes The Doctrine

Prime minister Modi’s statesmanship and that of president XI, will determine the final outcome (of the Indo-Pak conflict) now

Are Cows, Culture And Dalits Derailing Modi's Economics Agenda?

It is strange how Hindutva zealots keep hijacking the Modi regime’s narrative of development.

New Battle Brewing

The Indian e-commerce sector seems headed for a spell of consolidation, with players like Alibaba waiting for the right pickings.

Sugar At Rs 100?

There is little doubt that food inflation has become a persistent phenomenon

Startups In India: What Clicks, What Fails

Startups in India will see consolidation in the next few years, and not everyone is going to survive.