CATEGORIES

A One-Brand Kind of Guy

When we talk about loyalty, we usually think of customers. But this franchisee has operated various restaurant brands and seen the benefits of sticking with a single franchisor.

Mapping the Route to Success

The tourism industry is ready for a comeback, and travel agents are proving their worth like never before.

Lessons That Are Worth Billions

How did Michael Dell build one of the most valuable technology companies in the world? By being willing to try, fail, and learn.

WHAT'S UP? (AND WHAT'S DOWN?)

What’ll happen to the price of advertising? Will more female founders get funded? We had Good Judgment’s superforecasters answer these questions and more.

THE CRYSTAL SUPERBALL

Want to know the future? Meet an elite team of forecasters who have turned future-gazing into a science (and you can even steal a few of their tricks).

NOW WE'RE TALKING!

Mental health was once a taboo subject, but it’s becoming an increasingly good business—and a valuable service to those struggling silently. That’s why Selena Gomez, who has been open about her own mental health, is partnering with her mother, film and TV producer Mandy Teefey, and Daniella Pierson, founder of a favorite Gen Z newsletter, to launch a media company that changes the conversation.

How Many Ways Can You Spin an Idea?

One insight can produce many companies. My obsessive music habit as a teen has already driven three.

Making the First Sale

My sales career was almost cut short by my parents.

Livestream Selling is Here

Amazon, Facebook, Google, and TikTok are getting involved, VCs are investing, and brands are interested in a new retail spin that takes online shopping live. But an upstart company in Alabama is already living what may be the future of retail—and helping 6,000 small retailers see their business soar.

Turnaround Dad

After covering his son’s shift at a failing Pie Five Pizza, Steve Roberts decided to buy the place and fix it up—even though he had no business experience. It worked.

Innovation Comes from Intrapreneurs

Employees say they’re unhappy. Companies are struggling to navigate massive change. The solution to both? It’s creating a culture of intrapreneurship.

How Small Companies Can Get Big PR

Think you’re too small to get press coverage? You’re just not selling yourself properly

A Small Part of a Small Business Can Be a Big Idea

Lisa Tran’s parents (right) escaped a Communist regime and built a small restaurant in America. Now she wants to reinvent it by building a business based solely on their sauces. Her mom thinks she’s crazy—and maybe she is. But some of the greatest brands were built in much the same way.

What Did You Cut?

To stay agile, business owners must often rethink what they truly need. We asked six entrepreneurs: What expenses have you realized your company is better off without?

Facing a Hard Choice? Get Out of Your Head

When we look at a decision through someone else’s eyes, change becomes a lot easier to make.

Don't Compete. Differentiate!

Want to scale your business? Stop worrying about the competition, and focus on these three areas instead.

100 Women Of Impact – Eva Longoria

Eva Longoria became famous as an actress, but her real mission was to be the boss—and then give opportunities to women who might never otherwise get them.

Where Change Leads You

The process can be painful, but the goal is profound: Find something new that you’d never want to lose.

The Big Are Getting Bigger

Major acquisitions. Consolidations. Conglomerates. What’s going on in franchising? The answer says a lot about where the industry is heading—and what growth means going forward.

Upgrade Your Problems

I spent all my money buying my first flat—which meant I had no money to fix my first homeowner’s problem. This was 2007, and I was a broke 20-something who’d pushed himself to the limit. I was sleeping on an air mattress because I couldn’t afford furniture. Boxes were everywhere. Then I noticed a leaky pipe under the bath, which created a soggy puddle. I couldn’t afford a plumber but didn’t want to introduce myself to the neighbors by crashing through their wet ceiling.

You Can't Buy Product-Market Fit

You can buy marketing. You can buy sales. You can buy attention. But don’t confuse those things for what’s most important

You Are In Sales!

If you are building a startup, then you are in sales. If you’re just thinking about building a startup, then you are also in sales!

Will a Robot Write Your Marketing?

A new AI model called GPT-3 is spitting out content like nothing before. Some say that as far as business tools go, it’s the last word.

You Know You're Good Enough. Why Don't You Believe It?

Entrepreneurs know they’re not failures, but sometimes they struggle to believe it. A therapist explains why—and how the solution may lie in our unprocessed memories.

WHAT I'VE LEARNED FROM DOING 500 SALES CALLS

Want to increase your sales? Rather than manipulate your potential clients, serve them.

TELL YOUR STORY THE RIGHT WAY

It isn’t about sharing all your great accomplishments. It’s about being relatable with your failures.

STAYING AHEAD OF CHANGE

Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.

MARKET RESEARCH FOR $5

Can’t raise funds? That might be for the best. This entrepreneur scraped his way to unicorn status…by meeting his consumers at a coffee shop.

HOW TO BECOME A MASTER AT TALKING TO STRANGERS

Entrepreneurs must become experts at connecting with anyone—and with a few simple strategies, you can. Here’s what happened when I tried them myself.

HELP WANTED! (WHERE IS EVERYONE?)

The nationwide hiring crisis is having an especially large impact on fast-casual restaurants. Owners are trying all kinds of tactics to attract and keep employees—and their efforts may change the industry forever.