CATEGORIES

Ryan Reynolds – The Secrets of Viral Marketing!

The Joke’s on Nobody How do you poke fun at something in a way that excites everyone and upsets no one? It’s a skill Ryan Reynolds has mastered as his marketing company churns out one viral hit after another. Here’s how he does it.

Entrepreneurship Is a Mindset

I cofounded LinkedIn, invest with Greylock Partners, and host the Masters of Scale podcast. Take it from me: Success in entrepreneurship must begin in your head.

Can a Pandemic Pivot Outlast The Pandemic?

Many entrepreneurs reinvented themselves this past year— and the franchise Safe From Spread is a perfect example of how a pivot can pay off. It moved fast, served a new need, and profited greatly. But with the pandemic’s end now in sight, brands like these are preparing for their biggest battle yet: survival in a post-pandemic world.

Chip Gaines – Your Network Is Everything

What’s an entrepreneur’s most important resource? Chip Gaines (of Fixer Upper fame) says it’s your network—and building a good one requires true, challenging work.

Turn Up the Positivity

What’s ahead in 2021 is uncertain, to say the least. To keep moving your business forward, follow these steps to keep yourself (and your team) feeling focused and hopeful.

This Brand Is Your Brand. This Brand Is My Brand?

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying…and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

Your Secret Weapon: Great Expectations

The year 2021 may feel uncertain, but set your expectations high anyway. Doing so will become your guiding force.

How to Take Down Goliath

The biggest companies can still be taken down by the smallest startups. Here are four strategies disruptors use to fight their way up.

High Hopes For CBD Franchising

Plagued by misinformation and poor regulation, the CBD industry is banking on brick-and-mortar franchise shops to build confidence with cannabis-curious customers.

A Bank That Keeps Things Simple

It’s not nuts – The 18-year-old coin bank on Casilimas’ desk.

STEVE JOBS INVITED JEFF BEZOS OVER FOR SUSHI.

It was the fall of 2003, which were consequential days for both Apple and Amazon. Only two years earlier, Apple released its first iPod and Amazon turned a quarterly profit for the first time. Now Steve was inviting Jeff, me (Colin), and another Amazon colleague down to Cupertino for a chat.

This Year Will Be Great. Really

After months of forced closures and record-high unemployment, the U.S. is ready for an economic recovery—and the franchise industry is uniquely positioned to lead the charge.

Stop Working, Start Automating

Why waste your energy on tedious tasks when an app can do them instead?

START YOUR YOUTH MOVEMENT

Young franchisees keep brands relevant with millennial and Gen Z customers, and with decades of career growth ahead of them, they can help bring long-term growth and continuity to franchise companies. So why don’t we spend more time courting them?

Focus On Your Mission

Our worlds may feel shaken. But we’re actually much sturdier than we think.

What Makes Peloton, Apple, Netflix, and Tesla Successful?

They’re not just smart companies. They’re vertically integrated companies—and it’s a strategy even small startups can consider.

Brand Power - How To Win Friends and Influencer People

Shaun Neff builds the hottest brands for the hottest people, including Kendall Jenner, Shay Mitchell, and Millie Bobby Brown. His secret to creating a hit: It’s all about the vibe.

Zooming into the Future

This year, ZOOM transformed from a business tool into a lifeline. How did the company keep up? Simple, says founder and CEO Eric Yuan: It focused on fundamentals.

Michael J. Fox – “With Gratitude, Optimism Is Sustainable”

After a hard year for everyone, beloved actor Michael J. Fox has some advice: No matter the circumstances, optimism is possible. And he should know.

Can There Be Two Tinders for Clothes?

She was a first-time founder with a fresh idea. Then a $30 million competitor arrived.

“How Can I Help You?”

Don’t know exactly what your customers want? Ask them. That’s how Christine Schindler turned a raw technology into a popular tool to make restaurants safer.

Getting More from Less

Everyone has been forced to cut back in some way—but limitations can lead us to even greater growth. We asked six entrepreneurs: What unexpected benefits have you gotten from change?

How the Future Gets BUILT

Intelligent algae that eat carbon. Underwater drones. An internet for Mars. It’s not easy building the stuff for tomorrow when you also have to run a sustainable business today. But that’s what Hypergiant is trying to figure out.

Are We Going Digital Forever?

The pandemic swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won’t want to go back.

15 Ways Franchises Became Stronger This Year

No matter what service or product they provide, franchisees and franchisors were rocked by 2020. But many made adjustments that improved their businesses—not just for now but for long into the future. Here’s what 15 of them learned.

The Beauty of Being Rejected

I thought my idea to shake up the book industry was brilliant. Investors didn’t. That ended up being my greatest asset.

Need an Assistant?

Virtual assistant services are on the rise. Here’s how to hand your tasks (and inbox!) over to a total stranger.

How Not to Get Disrupted

Disruption sounds sexy...until you’re the one getting toppled. Here’s what it takes to stay on top.

Recruiting - TOP TECH TALENT AT LOW COST?

It’s possible. The crisis has created a great hiring opportunity for companies, so long as you approach it the right way, through the right channels.

THE WIZARD OF WHOPPER

Fernando Machado is the marketing genius who turned Burger King (and Popeyes!) into a buzzy, relevant, always-on-point brand. Here’s how he pulls it off.