CATEGORIES

ESCARO ROYALE
Business Of Fashion

ESCARO ROYALE

UNVEILS LATEST COLLECTION, SUMMER 2020

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2 mins  |
March 2020
INDIAN FASHION ACCESSORY MARKET GOES MAINSTREAM, REGISTERS RAPID GROWTH
Business Of Fashion

INDIAN FASHION ACCESSORY MARKET GOES MAINSTREAM, REGISTERS RAPID GROWTH

With a long history among the unorganised un-branded market, ranging from street vendors to small “mom and pop stores”, fashion accessories are now also available in curated collections through luxury boutiques, high street brands, international accessories chains, international brands with accessories sections and multi-brand outlets…

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5 mins  |
March 2020
REEBOK & VICTORIA BECKHAM
Business Of Fashion

REEBOK & VICTORIA BECKHAM

LAUNCH SS20 COLLECTION ESSENTIAL PURISM

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2 mins  |
March 2020
BUGATTI
Business Of Fashion

BUGATTI

CELEBRATES THE ETERNAL PURSUIT OF ORIGINAL STYLE WITH ITS NEW CURIOSITY SPRING SUMMER 2020 COLLECTION

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3 mins  |
March 2020
aLL: MAKING BODY POSITIVE, PLUS SIZE FASHION THE NEW NORMAL
Business Of Fashion

aLL: MAKING BODY POSITIVE, PLUS SIZE FASHION THE NEW NORMAL

aLL– which firmly believes that fashion is gender-and-size agnostic – is the largest plus-size fashion retail brand in the country, with a pan India network of 79 EBOs. It also has an online store – www. allonlinestore.in as well as an app.

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5 mins  |
March 2020
DECODING THE RETAILER'S PERSPECTIVE OF A 360 DEGREE CUSTOMER JOURNEY
Business Of Fashion

DECODING THE RETAILER'S PERSPECTIVE OF A 360 DEGREE CUSTOMER JOURNEY

Providing a 360-degree perspective of the customer journey is not a new topic anymore.

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8 mins  |
March 2020
ON-DEMAND MANUFACTURING THE FUTURE OF THE APPAREL INDUSTRY
Business Of Fashion

ON-DEMAND MANUFACTURING THE FUTURE OF THE APPAREL INDUSTRY

Tech automation and data analytics are the key components that empower brands to respond to consumer demand in an ‘on-demand’ production cycle that cuts down waste, helps avoid overstocking and reduces the use of resources……

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2 mins  |
March 2020
SKECHERS COLLABORATES WITH GOODYEAR ON FOOTWEAR
Business Of Fashion

SKECHERS COLLABORATES WITH GOODYEAR ON FOOTWEAR

A range of Skechers Styles features Goodyear rubber technology outsoles for enhanced grip, stability and durability

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2 mins  |
March 2020
THE WOOLMARK COMPANY, ADIDAS TERREX, BYBORRE AND GORE-TEX UNITE TO CREATE ULTIMATE KIT FOR THE DARK ICE PROJECT
Business Of Fashion

THE WOOLMARK COMPANY, ADIDAS TERREX, BYBORRE AND GORE-TEX UNITE TO CREATE ULTIMATE KIT FOR THE DARK ICE PROJECT

The Dark Ice Project draws on the expertise of technical performance leaders – The Woolmark Company, adidas Terrex, BYBORRE and GORETEX to design and create a kit to meet the athletes’ physiological and environmental needs...

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2 mins  |
March 2020
Top 10 Challenges Fashion Retailers Facing In India Today
Business Of Fashion

Top 10 Challenges Fashion Retailers Facing In India Today

Fashion, the avant garde of Indian retail, is also a highly evolved sector. Evolution brings in a multiplicity of issues and opportunities. And in an ever evolving market what was top issue yesterday may not be the foremost concern area today. Images BOF in its annual study identifies which are the top-issues facing fashion retailers today and studies how fashion retailers perceive them.

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4 mins  |
March 2016
Business Of Fashion

Jacqueline Fernandez Launches

The Body shop's campaign against animal testing

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3 mins  |
July 2017
Business Of Fashion

Patagona Doing It Right All The Way!

Creating best of products, causing no unnecessary harm and reducing impact on environment – is what Patagonia strives for. Their line of jeans are made of 100 percent organic cotton and adopting innovative methods and advanced dyeing procesess reduces the use of water, energy and chemicals and produces less carbon dioxide compared to conventional denim dyeing processes.

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4 mins  |
July 2017
Business Of Fashion

Doodlage: Up-Cycling Ad Re-Construction From Waste

A blend of sustainable and exclusive high street fashion, Doodlage merges innovative designs with sustainable techniques of clothing to create chic and eco-friendly fashion. Doodlage re-designs, re-constructs and re-cycles old clothing or industrial waste to create something that is totally new and interesting. Each of their up-cycled garments are unique and stand out with their design, cut and colour. Kriti Tula, Head Designer, Doodlage Retail LLP, talks to the Images BOF team about the innovative techniques being employed by the brand.

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4 mins  |
July 2017
Vajor- A Distinctive Identity
Business Of Fashion

Vajor- A Distinctive Identity

Vajor is a refreshing break from the monotony of this industry. A youthful brand created solely to bridge the gap between run of the mill ready-to-wear and high fashion, the brand aims to build a community of independent, mature and free spirited people who are non-conformists and driven individuals. In an exclusive interview with IMAGES BoF, Founder and CEO Nathasha AR Kumar speaks about the concept behind the brand, its positioning, commitment to sustainability and more. 

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8 mins  |
June 2017
Business Of Fashion

Hong Kong Fashion Week For Spring/Summer

The Hong Kong Fashion Week for Spring/Summer will embark its 24th edition from 10-13 July 2017 at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council (HKTDC), the four-day fair is expected to receive about 1,100 exhibitors from across the globe, presenting an array of spring/summer clothing, garment, designer collections, fashion and clothing accessories, fabrics and related professional services. 

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2 mins  |
June 2017
The Making Of Fendi's New Luxurious 'Lei Selleria' Bags
Business Of Fashion

The Making Of Fendi's New Luxurious 'Lei Selleria' Bags

Luxury is not a child’s play. It requires immense hard work, perseverance and detailing in the process of making something luxurious and perfect.

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1 min  |
June 2017
Innovation At Its Best With Girggit's Colour-Changing T-Shirts
Business Of Fashion

Innovation At Its Best With Girggit's Colour-Changing T-Shirts

With all kinds of innovation and technology already taking over the fashion industry, we almost forgot there is always something new coming this way.

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3 mins  |
June 2017
Baggit Beauty Without Cruelty
Business Of Fashion

Baggit Beauty Without Cruelty

Established in the year 1990, Baggit is definitely one of the most talked about fashion accessory brand now. The brand’s strong belief in ‘beauty without cruelty’ and it’s eco-friendly virtues helped it win the the PETA Proggy Award in 2007. Founder Nina Lekhi outlines the brand’s values and talks about the booming Indian accessories market.

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3 mins  |
November 2016
WGSN Aims to ‘Set Trends' in Indian Markets With Increased Local Content
Business Of Fashion

WGSN Aims to ‘Set Trends' in Indian Markets With Increased Local Content

WGSN, the leading global trend authority for fashion and creative industries with more than 6,000 clients across the world is excited to dive into South Asian markets with increased local content. The successful collaboration between WGSN and Technopak, which commenced in 2007, serves more than 200 clients today.

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7 mins  |
November 2016
Cotton USA Vouches for the Growth & Future of Cotton
Business Of Fashion

Cotton USA Vouches for the Growth & Future of Cotton

Cotton Council International organized a seminar on September 29th in Mumbai, and offered useful insights on the present scenario of cotton and cotton textile industry in India.  

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3 mins  |
November 2016
Rupa Softline Perfect Concoction of Quality & Style
Business Of Fashion

Rupa Softline Perfect Concoction of Quality & Style

Rohit Gupta, General Manager, Rupa Softline, talks to Images BoF about the brand, the emerging women’s innerwear market in India and how the global competition is compelling indigenous brands to streamline their processes and stay relevant in this cut throat market. 

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5 mins  |
November 2016
The Rise Of Fashion Accessories In India
Business Of Fashion

The Rise Of Fashion Accessories In India

The fashion accessories category is the youngest of the lifestyle retail segments in modern retail in India. Though slow to take off, the latent potential and the various product category mixes that one can experiment with to create fresh new retail concepts makes it one of the most lucrative and interesting. Team Images BoF, takes a look...

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3 mins  |
October 2016
The Leather Products Led Fashion Accessories Segment
Business Of Fashion

The Leather Products Led Fashion Accessories Segment

India’s affinity for leather dates to the Vedic times.

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6 mins  |
October 2016
Ted Baker
Business Of Fashion

Ted Baker

Ted Baker

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1 min  |
March 2018
Sugar Candy A Tale Of Love & Luxury
Business Of Fashion

Sugar Candy A Tale Of Love & Luxury

Sugar Candy’s story is an offshoot of Seema Khandelwal’s foiled searches for distinctive and elegant clothing for her daughter, when she was growing up.

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5 mins  |
March 2018
Fabric Fundas The Trousering Fabric Market In India
Business Of Fashion

Fabric Fundas The Trousering Fabric Market In India

Style and color no doubt are the important attractions for any apparel line but it is ultimately the fabric that occupies the centre stage. And this applies to trousers as well. With trend for ready-mades gaining momentum, the USP for each brand rests with the fabric that is being put to use and at the price at which the finished product is sold.

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7 mins  |
March 2017
Business Of Fashion

Birla Cellulose Launches Its New Product Liva Creme

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched recently by Kumar Mangalam Birla, Chairman, Aditya Birla Group in a LIVA Accredited Partner Forum (LAPF) partner event held in Mumbai.

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2 mins  |
May 2017
Business Of Fashion

Knowledge Series: Fashion Intelligence

The retail industry in India is almost a USD 500 billion market today and is expected to double in the next four years, with apparel being a key growth driver of the segment. The fashion category (that includes apparel and footwear) currently holds a market share of 14 percent and going forward, it is expected to increase to a 25 percent share of the total retail market.

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4 mins  |
May 2017
Business Of Fashion

Knowledger Series: The Changing Fashion Consumer, And How The Industry Can Keep Pace With Change

Growing GDP, rapid urbanization, an explosion of choices and brands, mushrooming of shopping destinations and rise of e-commerce are undoubtedly some of the mega changes that we have witnessed,  benefitted from and responded to.

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5 mins  |
May 2017
Business Of Fashion

Knowledge Series: Driving Growth In The Digital Era

Millennial are the most influential demographic for retailers. This technologically savvy generation is redefining purchasing habits and transforming the face of retail with their enormous spending power and devotion to fashion. They are digital natives, are highly aware of the brands and ‘best deals’, have great purchase frequency and view fashion shopping as a social activity. Also, they see fashion as an expression of their own personality and desire for something made exclusively for them, which is bolstering the trend of customisation.

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5 mins  |
May 2017