CATEGORIES

Sephora Leads The Way In Omnichannel Transformation, Consumer Connect
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Sephora Leads The Way In Omnichannel Transformation, Consumer Connect

Sephora is constantly evolving its experiences for beauty enthusiasts, with e-stores that encourage urban shopping in its true sense, but not dominated by metro cities...

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6 mins  |
September 2018
IKEA Says, 'Hej! India'
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IKEA Says, 'Hej! India'

Opening stores in India is a landmark moment for IKEA after it got FDI approval in 2013 that allowed 100 percent FDI for single brand retailers in India and more so since IKEA has been sourcing from India for its global stores for more than 30 years…

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10+ mins  |
September 2018
The Indian Mallscape: A Retail Experience Like No Other
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The Indian Mallscape: A Retail Experience Like No Other

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. The rest is, as they say, history as Indian shoppers slowly but surely developed a penchant for shopping in clean, vibrant, climate-controlled and highly enabled malls…

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4 mins  |
September 2018
IKEA Betting Big on its Food Business
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IKEA Betting Big on its Food Business

As far as back in 1959, when IKEA opened its first store in south Sweden, Founder Ingvar Kamprad, realised it was difficult to do business with hungry customers. His observation is valid even today…

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4 mins  |
July 2018
Your Guide To Being A Customer- Centric CIO
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Your Guide To Being A Customer- Centric CIO

Customer Experience is the new battleground of retail. Irrespective of the industry you are in, the consumers and employees expect you to deliver them personalised, easy and uni ed experiences similar to those provided by Google, Facebook, Amazon, WhatsApp and Apple.

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3 mins  |
July 2018
Big Bazaar Begins Social Revolution with ‘Rupashree Raja'
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Big Bazaar Begins Social Revolution with ‘Rupashree Raja'

What began as a social experiment turned into a mini-revolution thanks to the vision and large-heartedness of the people of Odisha.

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3 mins  |
July 2018
The Smiley Company: How a Happiness Campaign Turned into a $268 Million Per Year Business
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The Smiley Company: How a Happiness Campaign Turned into a $268 Million Per Year Business

The Smiley Company co-creates a range with Lifestyle in India, targeted towards the department store’s consumers. This range offers colours, and choice of the messages relevant to local consumers, providing buyers with the best of both worlds...

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4 mins  |
July 2018