CATEGORIES

Creative Ways to Say Thank You

Most top real estate agents find ways to welcome their clients to their new home. A common theme is a bottle of wine and some wine glasses for that first post-threshold toast, or a bouquet of flowers to brighten up that empty living space until the furniture arrives.

Why Millennials Are Now the Hottest Segment of the Buyers Market and How You Can Attract Them to Your Home

There are many factors when it comes to knowing how to sell your home to the Millennial generation.

How to Cut Down on Digital Distractions and Up Your Productivity

As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you're fielding round-the-clock questions from clients, it's only natural that you'll be drawn to your phone for professional updates.

5 SOCIAL MEDIA MISTAKES Real Estate Agents Must Avoid

There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers.

How to Speed Up First-Time Homebuyer Transactions

While helping first-time homebuyers navigate the transactional process can be a reminder of real estate's benevolent power, it can also come with its own bumps and bruises.

Millennial Buyers: Where They Are & What to Know

Homebuyers and sellers come from all walks of life. If you've been an agent for long, you've likely worked alongside a wide variety of folks from first-timer homeowners and down-sizers, to second home searchers and those finally hunting for their dream home.

Untangling the Bidding War: A Buyer's & Seller's Perspectives

In a competitive marketplace, bidding wars become the norm. While this may put sellers in an excellent position to recoup on their investment, it can push buyers beyond their budgets and test their temperaments in the process.

Easy Blog Topics for Your Real Estate Blog

Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don't choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again.

24-Hour Touch-ups to Maximize Your List Price

Sometimes it takes a full-scale overhaul to prepare a house for market. Other times, only a series of small adjustments are required to make a listing's true potential shine.

JULIE CAPRON

Julie Capron is not just any agent-she's a proud owner of a rebranded brokerage: The Collective Home Group, with locations in both Buchanan, Michigan, and Granger, Indiana.

Welcome Home: Working with Relocators in Transition

People stage moves for all sorts of reasons. From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you're working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what's a savvy agent to do?

How to Make Your Commute Productive

The highest caliber business owners and entrepreneurs utilize every minute of their day.

REVELINA UM

With a personality as vibrant as her name, Revelina Um’s journey into the world of real estate is a story of passion, dedication, and a leap of faith.

JENNIFER GENTRY

For as long as she can remember, Jennifer Gentry has admired home design and architecture. “I just love being around properties,” she says. “And I like dealing with people and building a business.”

3 Ways to Make Your Workspace Work for You

Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow.

7 Reasons Why Your Prospects Aren't Turning Into Clients

Real estate experts suggest prospecting daily so that your sales pipeline never runs dry. But sometimes all that effort doesn't translate into results. If your prospects aren't becoming clients, there's a reason, which is better than it sounds because that means you can fix the problem.

4 Ways to Win the Battle Against Procrastination

One of the most common professional afflictions is procrastination.

SHERRY LOONEY

Boasting an impressive 65 to 70% in repeat and referral business, Top Agent Sherry Looney has nurtured a family-centric powerhouse team-Sherry Looney & The Loon Crew-serving central and southeastern Ohio.

Keeping in Touch-HOW TO STAY IN YOUR CLIENTS LIVES FOR THE LONG HAUL

One sign of a great real estate agent is there long list of loyal client following. Part of achieving a great referral base is being a great realtor during the transaction.

YANELY FERNANDEZ

It was at age 16 when Yanely Fernandez discovered her passion for real estate. Her mother, who was a loan officer, helped her realize her love of real estate, which led her to get licensed three years later. This year will mark the 21st year since she has been licensed and practicing real estate.

4 Easy Ways to Redecorate Your Office that Will Boost Morale & Impress Clients

Your office is a battle-station of sorts. It’s where you field business, launch your communications, and make the magic of your enterprise happen on a daily basis.

Emotional Fluency: How to Communicate with Clients When Tensions are High

Managing emotions, expectations, and personalities are central to a successful real estate career.

Keeping in Touch HOW TO STAY IN YOUR CLIENTS LIVES FOR THE LONG HAUL

One sign of a great real estate agent is there long list of loyal client following.

CONNECT BEYOND REAL ESTATE to Attract Future Clients

What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should buy or sell is important and demonstrates your value as a REALTOR®, it shouldn’t be the only subject you cover.

Is Finding A Niche Market Right for You?

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well.

6 Ways to Get Your Client to Trust You

The word “REALTOR®” can leave a sour taste in some people’s mouths.

MIKE ZOULIAS

Meet Mike Zoulias, a dynamic and energetic REALTOR® whose journey into the world of real estate began in the most unexpected way.

Playing the Real Estate Matchmaker Follow These 8 Dating Rules to Ensure You Match Your Client with the Perfect Home for Them

When you think a bit more about it, the ultimate goal of a real estate agent serving a client is really to match them up with the perfect house for them, almost the way a matchmaker tries to find two people that will fit well together as a couple.

There Goes the Neighborhood: How to List High When Neighbors are a Nuisance

Troublesome neighbors are a relatively common issue that agents come across.

Concierge Care: Services that Lure Clients and Transform Your Reputation

It’s a no-brainer: customer service is central to success in the real estate industry. While properties may be the product, this industry really revolves around people and the relationships you cultivate along the way.