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Gionee A1

Super selfie and super battery for a super experience.

Face To Face

LIKE MOST OF ITS COUNTRY COUSINS, OPPO MOBILES HAS BEEN QUITE AGGRESSIVE IN THE INDIAN MARKET GAINING MARKET SHARE RAPIDLY. AND CAPTURING MINDSHARE VIA HIGH PROFILE ASSOCIATIONS WITH BOLLYWOOD STARS AND CRICKET HAS BEEN ITS PREFERRED TOOL TO CLIMB UP THE LADDER OF POPULARITY CHART. NONETHELESS, IN AN INTERACTION WITH HAIDER ALI KHAN, OPPO’S BRAND DIRECTOR FOR INDIA WILL YANG INSISTED THAT THE QUALITY PRODUCT OFFERINGS IN SYNC WITH ITS PREFERRED TARGET SEGMENT I.E YOUTH, WILL REMAIN THE DRIVING FORCE OF ITS PRODUCT STRATEGY WHILE HIGH VISIBILITY PROMOTIONAL ASSOCIATIONS WAS CRITICAL TO GAIN MINDSHARE. EXCERPTS FROM THE INTERVIEW…

Samsung Galaxy A6 & A6+

Samsung Galaxy A6 & A6+

10 Reasons That Still Make SMS A Powerful Marketing Tool

10 Reasons That Still Make SMS A Powerful Marketing Tool

For Micromax, The Focus Is Always On Democratising Technology For The Masses

Micromax has once again become very aggressive by launching a slew of new smartphones to regain its past glory and lost grounds. The home-grown brand is taking on the Chinese Oems to create a product differentiation with the best of specs which can easily fit into the Indian pockets and gel with today’s consumers. Rahul Sharma, co-founder, Micromax Infomatics, shared his vision for the brand and the emerging market dynamics with Haider Ali Khan of my mobile.

Will Be Launching New Affordable BlackBerry Smartphones In Coming Months

Blackberry has been re-inventing itself with Android platform to regain the lost ground and take on the fierce competition in different markets across the world. In this endeavour, blackberry recently introduced keyone limited edition black for the Indian buyers. Hardip Singh, executive director, optiemus infracom limited, which design and sells blackberry smartphones in India, spoke with Haider Ali Khan of my mobile about the iconic brand and its journey ahead. Excerpts…

We Are Here To Create Remarkable Hardware & Software For Our End Consumers

Comio, a new name in the Indian mobile ecosystem has launched its initial series of entry segment smartphones in the market. Being backed by the china’s top wise communications, an ODM, comio would be targeting the youths in tier 2 and 3 towns who aspire for more in pocket-friendly devices. Sanjay Kalirona, Ceo & director at comio India, shared his thoughts with Haider Ali Khan on his future strategies about the brand comio.

UCweb Is Guided By Its Mission To Connect People

Despite India being the world’s second largest internet market after China, a huge majority remains unconnected! But good news is that with increasing smartphone penetration, LTE feature phones and a sharp drop in data cost, the migration to digital connectivity will be swift. Still, issues like slow internet speed and erratic connectivity hamper digital experience. In this scenario, young li, head-international business department, Alibaba mobile business group, explains to Nijhum Rudra how UCweb enhances digital experience and content discovery despite technically constrained environment.

Towards Insights Driven Approach To Marketing Smartphones

Remember the discussion about, 1, 2, 3 or 4 screens?

Jio Phone Launched At An Effective Price Of Rs 0

As widely speculated, Reliance Industries Ltd Chairman Mukesh Ambani unveiled Jio feature phone at the company’s annual general meeting (AGM) in Mumbai on July 23.

Samsung Galaxy On Max

A camera-centric phone specified at low-light photography

Kodak Ektra

The camera-first smartphone

LG Q6, LG Q6 Plus, LG Q6a

An edge-to-edge screen in a midrange body

Bendable Handsets: Hype Vs Reality

IN SEARCH FOR THE NEXT BIG THING IN SMARTPHONE DESIGN, MANY OEMS HAVE BEEN DEVELOPING AND HYPING BIG TIME ON BENDABLE PHONES? BUT WILL FLEXI-HANDSETS TURN TO BE THE NEW SUPERPHONES OR JUST ANOTHER FANCY SHOWOFF TOYS?

Face to Face

VIDEOCON, THE HOUSEHOLD CONSUMER DURABLE NAME, HAS BEEN INSTRUMENTAL IN TAKING THE MAKING LEAD IN PROVIDING AFFORDABLE YET ADVANCED PRODUCTS TO THE INDIAN CONSUMERS FOR THE LAST THREE DECADES. DESPITE VERY TOUGH COMPETITION FROM THE KOREAN AND JAPANESE ELECTRONICS MAKERS, VIDEOCON HAS REMAINED AMONG THE TOP PLAYERS IN THE MARKET. TAKING AHEAD THE LEGACY OF THE BRAND, AKSHAY DHOOT, HEAD TECHNOLOGY & INNOVATION, VIDEOCON, HAS BEEN SUCCESSFUL IN GUIDING THE CONGLOMERATE TO THE NEXT LEVEL. HE SPOKE WITH HAIDER ALI KHAN AND SHARED THE FUTURE ROADMAP FOR THE VIDEOCON GROUP. EXCERPTS…

Samsung Galaxy Tab S3

A Premium Package!

Samsung Gear Fit2

Fitbit might be the most recognised name in the fitness tracker market, but samsung intends to change that with the gear fit 2. it irons out a lot of the rough spots of the original gear fit and comes with a unique form factor. but will that be enough? Anuj Bhatia put it through its paces. 

Go Digital

DIGITAL MARCH WILL DRIVE BUSINESS GROWTH WHILE ENHANCING ENVIRONMENTAL GOVERNANCE.

Battle of the Sevens

Mention High-End Smartphones and it is a fair chance that the first two that will spring to most people’s minds will be the iPhone 7 Plus and the Samsung Galaxy S7 Edge. But which of these two is actually the one for you? We pit them in a contest against each other to find out.

Talk in Tech Corners

Apple developing an AI dedicated chip Apple Inc. is bringing artificial intelligence to chips.

Telecom Industry Adds 2.27 Million Mobile Subscribers In May

Continuing its upward trend, the Indian telecom industry marked another month of growth by adding 2.27 million mobile subscribers in the mobile telephony market in May 2017.

Trai Launches Apps To Track Call And Data Quality

The Telecom Regulatory Authority of India (TRAI) has launched three apps to help customers track their call and data quality.

New Technology To Safeguard Cell Phone Hacking

Scientists at the University of Washington have developed a new system called SeaGlass that helps detect cell phone surveillance by modelling a city’s cellular landscape and identifying suspicious anomalies.

ASUS VivoBook S14 (S410UA) Laptop

Designed for boundless productivity on the go

Oppo Announces Formal Entry Into Japan

Accelerating globalization, Chinese smartphone maker Oppo has announced its formal entry into the Japan market with its full-screen camera phone.

WhatsApp Rolls Out Payment Feature In India

Popular messaging app Whatsapp has rolled out the UPI-based payments feature in India.

MediaTek Displays Next-Gen Technologies For Smartphones In India

Taiwanese chipmaker MediaTek recently showcased several future-ready smart technologies in India, in an endeavour to help handset players bring premium features to midrange devices in India.

The Road To Achieving Pervasive Digitization

There is no doubt that digital transactions are on an upswing in the country.

Panasonic Lumix GH5S Camera

Designed specifically for low light scenarios

“With Instappy, The Entire Process Of Building An App Can Be Completed In Just Four Easy Steps”

Apps are becoming an integral part of business and services these days, so much so that they are said to be the new business offices of 2018. Thanks to cloud-based platform like Instappy which allows users to build intuitive, stunning and fully native applications for iOS and Android instantly. Interestingly, there is neither heavy investment of time nor money that put you off whenever you thought of building an app. Ramesh Kumar Raja caught up with Ambika Sharma, Founder & MD, Instappy, to understand how easy it is to build an app and what is the monetization model of Instappy to be a leader in the market. Excerpts: