CATEGORIES

Possibility Of An Indian Broadway…

Broadway in New York, and by extension, the West End in London, are the pinnacle of Western civilization’s cultural erudition. They represent decades of evolution in the disciplines of acting, music, dance, lighting, scripting and showmanship.

‘The Freedom I Found At Rishikesh Is Something I've Never Experienced Before'

For Nina Lekhi, the best travel experiences have been in places surrounded by mountains or water. No wonder then that her most recent trip to Rishikesh, along with 30 children from a school run by her, occupies a special place in her heart

Syska Adds To Its Power

Rajesh Uttamchandani, Director of the SSK Group (Syska), talks about expanding brand Syska into Wires & Cables as a logical product extension, roping in Amitabh Bachchan as brand ambassador and a 360-degree launch campaign breaking on August 10

Why The OOH Industry Is Bullish On

Brands are gung-ho about Digital OOH or DOOH, which is set to grow at a CAGR of 20-25% on the back of creative use of technology and innovation. While DOOH now accounts for just 3-5% of the overall Rs 3000+ crore OOH advertising pie, it is making rapid strides and is set to be a key growth driver for the medium.

‘We Are Here To Build A Long-Term Emotional Connect'

In an effort to build brand awareness and create a long-term impact on the minds of young consumers, Legrand India, along with digital agency Liqvd Asia, is launching a webseries, The Good Vibes. Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia tell us about it

When Team Ogilvy Took 10,000 Pictures For A 1.5 Minute Mp Tourism Film…

It has been a good year for Madhya Pradesh Tourism Board as two of their ads made by Ogilvy got the attention of international juries at two prestigious festivals, winning a Silver and Bronze Lion at Cannes for ‘Memories of Destination’, aka the ‘world’s most honest tourism film’ and another one, ‘MP main dil hua bache sa’, bagging a Graphite Pencil at D&AD Awards 2018.

Driving The Global Agenta

‘GLOBALISATION, DIGITAL AND SOCIAL MEDIA ARE DRIVING SUCCESS FOR INDIAN BRANDS INTERNATIONALLY’ 

We Will Expand Our Tv Offerings, But Won't Enter The Gec Space

In a candid chat with IMPACT, DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth.

Facebook Bats For Hindi Movie Marketing

An Ormax Media study has found that Facebook is one of the top three mediums driving buzz and appeal for a film campaign, with Facebook and Instagram together accounting for nearly 40% contribution to a Hindi film’s first day box office collections.

Smells Like Team Spirit...

Rahul Jauhari, Joint President & Chief Creative Officer and Navonil Chatterjee, Joint President & Chief Strategy Officer of the newly independent Rediffusion Group talk to Srabana Lahiri about redefining aggression at work, their intense creative process and the challenge of offering integrated solutions to clients.

How Arun Nanda Plans To Reinvent Rediffusion

Post buying back Y&R & Dentsu’s 40% share in Rediffusion, the veteran adman says he will expand digital prowess, focus on business growth and take the Group ‘fearlessly’ forward.

The Road Less Travelled

Trekking as a journey started for me in my quest to spend more time with nature and explore the road less travelled.

‘Rich Assortment, Localization And Prime Location Make Peter England An Aspirational Global Brand'

In this feature in our ongoing series on ‘How to Build Global Brands from India’, we talk to Manish Singhai, COO, Peter England about the brand replicating its India success in global markets and what it takes for an Indian brand to acquire global appeal

‘Big Fm Is Looking At Double Digit Growth @20-22% This Year'

ASHEESH CHATTERJEE, CFO OF BIG FM, TALKS TO IMPACT ABOUT THE COMPANY’S PLANS TO IMPROVE ITS GROWTH RATE POST THE DEMONETIZATION PHASE

AD Discounts: Decoding The Real Problem

The biggest sufferers are the middle and bottom rung of broadcasters, while advertisers are having a joyous time, making their agencies fight to get the best rates

Pitch Against Discounts Will It Work?

A deep dive into the scenario of IBF, INS objecting to media agencies giving advertisers discounts on behalf of publishers and broadcasters

‘Paypal Banks On Seller And Buyer Protection'

Jayant Desai, Head of Marketing, PayPal India talks to us about the brand’s first high decibel campaign, and why India is one of the most promising markets for the global digital payments platform

Mondelez Hits A Sweet Spot With New R&d Hub @Thane

Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.

The ₹ 5,000 Crore Opportunity For OTT

ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT

Be Authentic While Telling Stories...

These are some of the most common questions I face when I introduce myself as the head of content for Vice India.

‘After Fifa, Our Aim Is To Make Sonyliv The Go-to Ott Platform For All Things Sports'

The recently concluded FIFA World Cup saw a record online viewership on Sony Pictures Networks India’s digital over-the-top (OTT) platform, SonyLIV, with as many as 70 million viewers tuning in to catch the football action. Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India tells us how the platform has grown over the tournament, and his plans to make it the destination for all sports

When India Is My Canvas

Day 1 of the rest of my life really began when I did what was then called the Azad Bharat Rail Yatra in 1997 - one year into my undergraduate course with 200 strangers, all of us on a journey to discover India and chart her course for the next 50 years.

A Fresh Approach To Perfetti Van Melle

Rajesh Ramakrishnan, the newly appointed Managing Director of one of India’s largest confectionery groups, Perfetti Van Melle India, tells IMPACT how he is planning to take the company a notch higher, with new products in the pipeline and the brand’s increased focus on health

The Change-Makers

Who gets down to actually doing what needs to be done in their immediate surroundings? Team Lodestar UM – which rolled up its sleeves and worked hard to transform the Sakinaka office area and pledged to keep it clean on #LodestarUMImpactDay

Media Agencies - Data, Content And OTT Will Be Key In 2019

With the ICC World Cup, Indian Premier League (IPL) and the General Elections lined up, media agency leaders believe 2019 looks very promising. It could be a landmark year for the industry, which will see the rise of personalized advertising, greater mobile ad spends, video and other content in regional languages and proliferation of all OTT platforms. Measurement will also be key, as marketers and agencies will constantly be challenged with fluidity in measurement and distribution. Therefore, managing unpredictability and change will be key to surviving 2019.

Digital Of Voice, Video And Vernacular

With India expected to have over 620 million Internet users by 2019, Digital advertising is expected to witness record growth across sectors. Some of the key trends driving Digital this year will be regional content marketing, the rise of OTT and video, increased usage of AI and machine learning, voice search, increased usage of programmatic and the birth of new social media influencers

Print - Renovate, Recalibrate, Sustain!

With better operational profitability and focus on digital content, the year 2019 promises to be an innovative year where the industry will recalibrate itself to create a sustainable path for the future

'Meeting Boris Becker Over A Beer Was A Dream Come True'

Travel is a big part of Arun Iyer’s life, allowing him to get away from the mundane, everyday routine. A happy traveller, who enjoys long flights, Iyer shares memories of a special experience at Wimbledon where he met Boris Becker over a beer and walked the famous green courts for the first time in his life

'Brands Must Know How To Utilize Someone Like Me'

Rapper and music composer Badshah, now an entrepreneur with an apparel brand (Bad Fit), restaurant (Dragonfly) and a music channel (Aaho) to his name, is venturing into content production. Here he talks about his experience of working with brands and how he balances his many roles

Brandmusiq And The Mogo Factor

Former adman Rajeev Raja on creating unique sonic identities for brands, including a musical logo or Mogo