CATEGORIES

A Clarion Call For Change

For decades, FMCG companies have created value through a marketing model built around scale. But Sanjiv Mehta, Chief Executive Officer and Managing Director, Hindustan Unilever Limited, says the entire business model must be re-invented in today’s digital landscape, with data and technology shaping precision marketing. Delivering the valedictory address at the exchange4media Group’s 9th Indian Digital Marketing Awards in Mumbai last week, Mehta highlighted the need for speed in communication with consumers, while decoding the power of vernacular content and voice.

‘South Africa Is A Paradise For Carnivores'

Salil Sadanandan believes that travel is important for everyone, irrespective of their role at work. He tells us of two extraordinary experiences – an official trip through five African countries and a special vacation in South Africa where he experienced the FIFA World Cup and relished their game meat

Challenges Of Digital Publishing Decoded

Prominent names from the digital publishing industry come together to discuss challenges like monetization, personalisation and security

After The Grand Prix, The Next Goal Is A D&AD Yellow, Says Creative Whizkid Mahesh Ambaliya

It was the 28-year-old’s brilliant idea of combining chalk with soap for the ITC Savlon Healthy Hands Chalk Sticks campaign by Ogilvy that won India its first Grand Prix for Creative Effectiveness at Cannes this year

THE ‘SWEDESHI' SPIN

Swedish furniture giant IKEA is all set to make its grand entry in India with its first store in Hyderabad this month and a store in Mumbai six months later. Ulf Smedberg, Country Marketing Manager, IKEA India talks to us about the brand’s marketing strategy for the country, and how it is embracing Indian culture in an attempt to connect with the often difficult-to-please Indian consumer

'Why Did Mr Premji Ask Santosh About His Return Trip?'

In his latest book ‘SPONGE - Leadership Lessons I Learnt From My Clients’, brand strategist and ad veteran Ambi Parameswaran presents lessons learnt from his conversations with top rung advertisers, who are doyens of the corporate world. In this excerpt from the chapter ‘Value Quality Over Cost’, he tells us how Azim Premji of Wipro had a strong focus on cost control, what lessons one can learn from it, but also wonders whether extreme cost-control could run counter-productive to organisational culture

Times Internet's Second OTT Outing, With MX player - Here's What To Expect

It is a booming OTT market in India, and Times Internet which had exited the space in 2016 is planning a grand comeback, this time by acquiring a video playing app – MX player and launching it as an OTT platform in August. Karan Bedi, CEO, MX Player talks about that one big asset which MX player has that no other competitor in India be it Hotstar, Amazon Prime or Netflix possesses

#Putitonthetable, Baggit Style

Fashion accessory brand Baggit has chosen to tackle the subject of ‘mansplaining’ in its new TV commercial. Atul Garg, Head, Marketing, E-commerce and Visual Merchandising, Baggit India talks to us about the context of the campaign, and explains why the brand’s biggest advantage in a cluttered market lies in its products

The New CEOs

With new leaders at the helm of several Indian media and creative agencies, the spotlight is on improving the client-agency partnership, strategic thinking, planning and on scaling up to become future-ready

Big Ideas Matter

How shallow and short term commerciality is killing big ideas in Marketing

Who Are PR Firms Racing With?

Taking on video, content marketing, social media management, creative work et al - once the exclusive domain of creative and digital agencies - PR agencies today compete not just with one another but creative and digital specialists too

TRAVELXP: Betting Big On 4KHD Technology

Travelxp, a travel channel from India, created with the vision of putting India on the global map, has now grown to reach 90 million homes worldwide. Prashant Chothani, Founder, CMD & CEO of Travelxp, talks to us about his vision for the channel, its international success and plans to expand its presence to 200 million homes globally by 2021

‘Vichitra Jodis' Set To Add A New Dimension To Bigg Boss 12

New season of reality show Bigg Boss all set to premiere on Colors on September 16 at 9 pm, with Appy Fizz and Oppo as main sponsors

Reimagining Corporate Communications

Ruhail Amin outlines how the sector has undergone a cultural and contextual shift to be more involved in brand-building and strategic communication over the years

How To Build Global Brands From India

In this feature in our ongoing series on How to Build Global Brands from India, Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres tells us how its superior quality products - tailor-made for each market- along with its various OEM, football and CSR associations make it an aspirational global brand

‘Differentiated Content, Digital Prowess Key To BTVI'S Success'

Business Television India (BTVI) recently completed two years of operations. Megha Tata, Chief Operating Officer, BTVI, Siddharth Zarabi, Executive Editor, BTVI and Anuj Katiyar, Head of Marketing, Research and Branded Content tell us how the channel has grown to become one of the leaders in the English business news space

‘India Is One Of The Only Four Focus Markets For Hershey Outside North America'

Global snacking giant Hershey is here for the long haul. Having expanded into three new categories in the last 24 months, Herjit Bhalla, Managing Director, Hershey India tells us how they plan to further increase their presence in the Indian market by focusing on launching differentiated products

Another Lion Hunt Begins!

Can India better its all-time best tally of 40 metals in 2017 at the Cannes Lions International Festival of Creativity this year?

‘The Agent At The Visa Office Stood Up And Clapped When He Saw 86-year-old Pooran'

Praful and Amit Akali of Medulla Communications all set to take 86-year-old terminally ill patient from ‘Last Laugh’ video to speak at Cannes

Media Planning For A New World

Smart media planning calls for mastering changing consumer trends