CATEGORIES

Humanization To Personalization: The HP Way

Strategically shifting its focus to gaming and premium products, Hewlett-Packard India has now strengthened its leadership position across all segments in the PC category. Neelima Burra, Country Marketing Director, HP India talks about how the company is bringing in an emotional connect with the brand philosophy in order to be more relatable to Indian audiences

Our Focus Is On Giving The Indian Woman Confidence

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser, South Asia Health says he is happy with the company’s current 50% market-share in the hair removal products category, and the focus is on innovations to bring newer benefits to customers

‘Walking In Airports Is One Workout That Keeps Me Fit'

For Yashaswini Samat, fitness is all about striking the perfect balance between regular exercise and eating in moderation, without a punishing gym routine or a rigid diet which forbids indulgence. She talks about how even the simple act of walking can help one stay fit and active

Variety Is The Spice Of Life

Variety Is The Spice Of Life

TIMES… THEY ARE A-CHANGIN

Despite a year of challenges, MK Anand, CEO & MD, Times Network targets 20% growth, betting big on Digital, Branded Content and the English Cluster

Why Women Rule Prime-Time @Times Network

Switch channels across the English news genre at 9 pm and what you notice is that all news channels of the Times Network have women leading prime-time.

THE DAYS OF WORKING IN SILOS ARE OVER

Himani Kapadia, CEO, India, SapientRazorfish and DigitasLBi tells Samarpita Banerjee that the repositioning of the Publicis Group has helped the two agencies become better strategic partners to their clients to solve critical business problems.

Venice Is Like A Fairyland For Adults

Vaishali Verma is a traveller at heart, who appreciates the beauty of the mountains as much as she does the history of a city. She recounts her latest family vacation in Venice, a place that holds a special place in her heart because of its rich history, vibrant culture and immense beauty.

The Magic Of Esteem

The gloss and veneer of a favourable reputation is a precious thing.

Did Star Deliver On Expectations?

While numbers from the IPL finals are still awaited, of all the markets the IPL was broadcast in, the South India story is perhaps the most powerful one.

Looking Beyond Sir Martin And The Legacy He Leaves Behind...

WPP agencies and clients in India unlikely to be affected by his exit; some rival agency honchos relieved that that they will ‘no longer be up against Sir Martin Sorrell’s personal charisma and involvement in business’

Sir Martin And The Vacant Throne

“The rush of battle is often a potent and lethal addiction, for war is a drug.”- Chris Hedges

Going Beyond Television

Shaurya Mehta, COO, Living Foodz tells us that Living Foodz’s USP is the original content it airs, even as he charts the future course for the brand to focus on the Regional, Digital and Activations space.

Giving Birth To Instrupad

Brand Strategy Associate, Leo Burnett India & Director, Instrupad

Republic 2.0: The Digital Way

Arnab Goswami looks to disrupt the digital space; bets big on Digital +TV to fuel Brand Republic’s growth momentum in the year ahead

Sameer Singh Is New Ceo Of Groupm South Asia

CVL Srinivas transitions to full-time role of Country Manager, WPP India

The Emerging World Of Omni Channel Retail

There has been a flurry of news in the recent past about Walmart, Amazon, Flipkart and their intended or actualized investments. The broad current flows unabated and e-tailers gain at the expense of old world brick and mortar. Entire retail segments have been disrupted, as Mumbaikars missing Rhythm house and Strand Book Stall will have doubtlessly noticed.

You Are As Good As Your Last Work

Chief Creative Officer, The Social Street

Resurrecting The Devil

After giving advertising a rest for a long time, India’s homegrown consumer electronics brand, Onida, is back with its famous mascot, the Onida Devil. Vijay Mansukhani, MD, Mirc Electronics Ltd tells us how the brand will be investing Rs 50 crore on advertising this year, with plans to give Digital a big push to ensure brand recall

The Start-Up Specialists

Value360 Communications has grown with the start-up boom. Kunal Kishore, Founder-Director, Value360 Communications, tells us how it became the go-to PR agency for start-ups.

Indian Marketers Have Failed India

Across the leading economies of the world, economic nationalism is being resurrected and globalization is being looked at askance. The sovereign right of a nation state to act and its conflict with the obligations of various multilateral agreements is at the top of the agenda for political action. From Brexit to ‘Trump Tariffs’, the world is in ferment.

Amazon Now Today Is What We Were In 2015: Grofers CEO

Their delivery boys are their brand ambassadors with bright orange t-shirts which are hard to miss in a crowd. Now Grofers is going a step further by introducing orange e-autorickshaws to aid their supply business. Albinder Dhindsa, Co-founder & CEO of Grofers and Prashant Verma, Vice President-Marketing, Grofers tell us more

‘THE GREATEST STRENGTH FOR INITIATIVE IS STRATEGY'

A month ago, IPG Mediabrands announced the appointment of Vaishali Verma as the new CEO of Initiative India. In her previous role as COO, Verma oversaw the agency’s business in South India, which included large accounts such as Amazon, MRF Tyres and Jockey. Verma tells us about the priorities of her new role, focus on talent and linking media to culture

May I Have Your Attention Please?

The modern business of brand building is mostly about grabbing attention

Fearless Nadia

Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership.

Unlocking 'Oppo'rtunities In The Indian Market

Riding on the T-20 and IPL wave, Chinese smartphone maker OPPO has managed to write a very impressive growth story within two years of its launch in India. Sky Li, Global VP, OPPO & MD of International Mobile Business & President of OPPO India tells us why India is a key market for a brand ranked among the top five smartphone-makers in the world.

Target Uttar Pradesh

The Dainik Bhaskar Group’s flagship Hindi website, dainikbhaskar.com, strengthens its virtual presence and focuses on the biggest Hindi-speaking market in the largest State in India, Uttar Pradesh.

Reebok Re-Play!

Despite being rocked by a scandal in 2012, Reebok has made a strong comeback, steadily rebuilding its brand equity. Over the last two years, it has sharpened its focus on fitness and women consumers, and is building on its brand salience. Having recently assigned its creative mandate to J. Walter Thompson, Silvia Tallon, Senior Marketing Director, Reebok India talks about the brand’s renewed marketing strategy and more

A Finance Wiz In Ad Wonderland

There has been a lot written about the sudden exit of Sir Martin Sorrell from the agency group that he assiduously built over the last 30+ years. Many reasons have been floated and Indian industry leaders have been gushing forth about how he was a great believer in India and did Indian industry a great service through his long innings as CEO of WPP(by visiting us as often as a few times every year, etc).

‘I Still Fit Into The Clothes I Wore When I Was 25'

Radhey Shyam Dixit’s fitness journey began at a young age, inspired as he was by his hardworking grandfather and parents. His fitness routine enables him to run his business better and keeps his team motivated. He tells us how his disciplined lifestyle and healthy eating has kept him in good shape, even at the age of 50