CATEGORIES

At The Ashram, We Walk Barefoot, So There Are No Shoes To Fill: Ajai Jhala

The outgoing CEO of BBDO India shares some of his thoughts with Srabana Lahiri as he prepares to bid adieu to his role of 10 years

Our Mission Is To Be An Antidote To Boredom And Stress For Millions Of Indians: Hiren Gada

Shemaroo Entertainment rebrands itself after 55 years; brings Ogilvy India on board to chart out refreshed identity with the tagline ‘India Khush Hua’

Faking News

Why fake news, bots and followers can’t be easily curbed and the risk it poses to brands

Ride For The Real Stars

Extending the brand’s communication stance of talking about stars behind the actual Stars for the bike StaR City+, Kendraj Joshi, Head of Marketing-Commuter Motorcycles, TVS Motor Company champions the cause of saluting our defence forces with the campaign ‘Kargil Calling - Ride for the Real Stars’

‘Size And Scale, Flexibility And Adaptability Make Sbi A Global Brand'

Continuing our series on ‘How to Build Global Brands from India’, we talk to Dinesh Menon, Chief Marketing Officer, State Bank of India, who tells us how SBI has kept pace with the changing times in order to appeal to Indian consumers as well as a wide and growing overseas diaspora. He also talks about what it takes for a home-grown brand to go global and opportunities for young Indian brands to make it big outside the country 

Twinning The Tv Plus Digital Way

PLUS DIGITAL WAY ‘Twinning’, the second AXN original themed around relatable fashion which was launched recently, has been showing strong traction in terms of early viewership numbers. Tushar Shah, Business Head, English Cluster, Sony BBC Earth and Sony AATH and Uday Sodhi, Business Head, Digital - Sony Pictures Networks India (SPN) tell us about the conceptualization of the show, as well as the convergence between Sony’s TV plus Digital platforms.

Selling Instant Happiness

When Gits Food launched in 1963 with soups, people were alien to the concept of instant mixes and the brand had to launch a complete new range of products, to win over consumers. Sahil Gilani, Director, Sales and Marketing, Gits Food Products tells us how the category has grown since then and how the legacy brand is consistently upping its game, to stay relevant.

The TRAI Effect

Long legal battle ends with Supreme Court upholding the Telecom Regulatory Authority of India (TRAI)’s new tariff order; but will it actually impact bottomlines in the broadcast sector?

One More For The Dpos

Why did broadcasters choose to challenge the copyright implication rather than addressing basic issues thrown up by the TRAI tariff order?

Why Athletes Make Good Brand Ambassadors

The stage is set for the women’s 400 meter event at the IAAF World U20 Championships. An 18-year-old sprinter dressed in blue walks up to the starting line. She takes her stance, and with nerves of steel strengthens her resolve. The starter pistol sounds and she goes flying into the wind. Precisely 51.46 seconds later, Hima Das has clinched a historic Gold win, becoming the first Indian track athlete to be a world champion.

The ₹5000cr Mobile Marketing Opportunity

As smartphone ownership and mobile data usage grow in India, mobile ad spends are projected to grow by 63% in 2018 to reach Rs 3,635 crore. In this scenario, can marketers build brands solely on the mobile platform?

Making the Most of Summer Vacations

Summer has really changed a lot since you and I were kids.

Blockchain: A Double Dose Of Trust For Brands

A lot is being researched and tooled to make Blockchain the boon of transparency in marketing and bring in higher verification for marketing dollars as well as increase much-needed justification for marketing spends.

Blurring The Lines Between The CMO and CTO

With technology becoming an intrinsic part of marketing, AND CTO we explore how the relationship between marketing and technology teams have evolved, and how their synergy is increasing in media organizations.

My Rediffusion Days…

Ambi Parameswaran harks back to the time in the late 1970s when he interned at Rediffusion and then joined the agency as a management trainee, in possibly the first ever management training programme in the Indian ad world

Hyundai Is Just Another Competitor For Us

Kia Motors is one of those rare brands which released an advertising campaign a year before the launch of its first product in the Indian market. Manohar Bhat, Head- Sales & Marketing, Kia Motors India, tells about the company’s plans to enter India with a bang in 2019, and how the ad campaign has helped the brand.

Looking At An Evolution Roadmap For The Next Decade…

The first years of Isobar were about being a digital marketing agency, and the future is about Isobar being an agency for the digital age, Shamsuddin Jasani, Group MD, Isobar-South Asia tells Venkata Susmita Biswas

‘See the ROI from the media cost; also see the value coming from the agency'

‘See the ROI from the media cost; also see the value coming from the agency’

How Travel Shaped My UX Design Career

We travel not to escape life, but to meet life in a different colour.

More Power To You, Ram Sehgal!

When the Advertising Agencies Association of India awarded this year’s AAAI Lifetime Achievement Award to legendary adman Ram Sehgal last week, there was an outpouring of nostalgia and gratitude from many of his former colleagues whom he had mentored at Contract Advertising.

We Want To Help People Achieve Their Life Goals

In its attempt at connecting with the younger audience, Bajaj Allianz Life Insurance has come up with a new brand proposition, calling itself the ‘enabler of life goals’. Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance tells us about all that the brand is doing to reach out to this new TG and how Digital will be at the core of what it does.

Detoxing India, One Teabag At A Time

Tetley Tea, a part of Tata Global Beverages, has launched a new campaign entitled ‘Andar se Clean and Bahar se Active’ with Bollywood actress Deepika Padukone as the new face of the brand. Puneet Das, Marketing Head – India, Tata Global Beverages talks about the brand’s attempt at keeping the green tea and regular tea categories exciting

'India Is One Of Our Top 4 Global Markets'

Nick Emery, Global CEO, Mindshare talks of key leadership changes, the evolving client-agency relationship, digital transformation, the India market and more...

‘We Want To Be The Fastest FMCG Brand To Reach Rs 500 Crore

Too Yumm!’s strategy of roping in Virat Kohli has helped it establish itself as a credible brand, says Anupam Bokey, CMO (FMCG), RP-Sanjiv Goenka Group. He tells us about the brand’s ambition of touching the magic figure of Rs 500 crore, and the strategy it’s employing to get there

How My Dog Taught Me To Run A Successful Business

I’ve learnt from Logan, that it’s not about the amount of time I’m spending with my team or clients - it’s about the quality of attention that I am giving them when I’m with them.

The Fault In Their Stars

Some celebrities endorse as many as 25 different brands – do they manage to make every product stand out as brand ambassador, or is there a sense of celebrity fatigue?

Piyush Pandey Hits The Ball Out Of The Park!

As the legendary adman gets set to take on his role as Global Chief Creative Officer, Ogilvy in January, 2019 – the first such role for an Indian - industry leaders, colleagues and competitors have nothing but words of high praise and pride

The Internet Evangelist

Rajan Anandan, VP, South East Asia & India, Google is IMPACT Person of the Year 2018 for being a dynamic leader in India’s digital ecosystem, accelerating innovation, growing Internet adoption, enabling vernacular language access of the Internet and making ‘Internet for every Indian’ his mission

Lessons In Leadership

A perfect leader is someone who leads others in a progressive direction.

How Skechers Is Picking Up Pace

With the objective of positioning Skechers as an athletic and fashionwear brand, Soumen Das, Senior Marketing Manager, Skechers India, is strategically communicating through product-based campaigns to build awareness and create engagement for the wide range of products in India