CATEGORIES

Beyond Winning A Pitch

We received an email inviting us to pitch for a communication strategy development project in Gadchiroli, a small village outside Nagpur. When my co-founder, Minal, insisted we both go, I was completely dismissive about it. A flight to Nagpur followed by a four-hour journey to Gadchiroli wasn’t something I was excited about. In retrospect, however, I am glad that I ultimately gave in and made the trip, as it turned out to be one of the best experiences we have both had.

It's Time To Make ‘Experiences' Your Business, Says Shantanu Narayen @adobe Summit 2018

President and CEO, Adobe, calls for focus on ‘experiences’, design and intelligence; AI expected to be more powerful an entity than the Internet was at its advent. 

'We Will Break Even On IPL This Year Itself'

Sanjay Gupta, MD, Star India says he expects a Rs 2000 crore turnover from IPL 11, and that ad inventories are already running full

Brand Is A Business & The Business Is A Brand!

Many dominant brand and eponymous businesses have disappeared over the years. Remember Compaq? Kodak? Nokia?

'WPP Without Sorrell Is An Adjustment, But We Are Adaptable People'

On his maiden visit to India after the launch of Wavemaker, Global CEO Tim Castree talks of Team India being the best example of what Wavemaker stands for, and how life at WPP goes on without Sir Martin Sorrell

'We Are The Swiss Army Knife Of Agencies'

The Glitch, a nine-year-old agency founded by Varun Duggirala and Rohit Raj has recently been in the news, courtesy its acquisition by GroupM. We talk to the two founders and the CEO, Pooja Jauhari, to understand how the new-age agency works, what makes them different and their plans for the future

AD Wars From Convert To Overt

More and more brands complain about comparative advertising, also drag rivals to court

The Oneplus 6: A Cover Story

Vikas Agarwal, General Manager, OnePlus India talks to Dipali Banka about the first Indian magazine cover shot on a cellphone – Vogue India’s May 2018 edition cover featuring Aditi Rao Hydari, shot on the newly launched OnePlus 6, other consumer engagement campaigns, movie partnerships and celebrity engagement that have helped top-of-the-mind recall for the brand

Leading The Digital Surge @ Hindustan Times

Rajiv Bansal, who heads Hindustan Times Digital Streams, talks about the Digital preparedness of HT, its booming branded content business, and about investing in a big way in vernacular content

Flipmart Walkart

Walmart is obviously betting on the fact that India’s e-commerce market will zoom from $38bn in 2017 to $200bn by 2027

I FIND THE CONSTANT PROCESS OF REINVENTION EXCITING

Once you’ve done advertising, it’s quite likely that you can’t do any other business ever again, says Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, as he takes us through his 30-year journey in the Indian advertising industry.

Loyalty To Lead Future Marketing Strategies

Indian marketers must tackle the customer loyalty challenge head-on.

Few European Cultures Can Match Austria's Hospitality

Uday Kulkarni’s love for travel began early in his career as a consequence of his numerous work trips. He tells us of the lessons he learnt from travelling, while sharing cherished memories of a holiday in Austria where he experienced unparalleled hospitality and got an opportunity to visit the shoot location of the renowned film, ‘The Sound of Music’

'I Learnt Perfectionism From The Japanese'

Vijay Mansukhani calls Japan his first love, thanks to many visits to the country which helped him go local and soak in its culture. He also tells us about his love for cruises and some of his most memorable experiences

A Delightful Dichotomy

If you are a regular at Cannes Lions, then you get hit by the fantastic juxtaposition of the known and the unknown every year.

Collaborating For Success: The Shell Way

Shell Lubricants’ recent campaign, ‘Power of Partnerships’ draws a parallel between ‘Bat Doctor’ Ram Bhandari and the global lubricant supplier; the analogy being that both, Bhandari and Shell, work hard to meet specific requirements of their customers. Gareth Flood, Chief Marketing Officer, Shell Lubricants India tells us more about the campaign and the brand’s ambition to capture a 15-20% market-share within the next two years

With &Flix, We Aim To Enthral The Audience That Seeks New Experiences: Prathyusha Agarwal

Zee Entertainment Enterprises Limited launches English movie channel &flix, with brand proposition Leap Forth.

What Did Brands Gain Out Of IPL 11?

Our cover story this week is around the talking point of the last two months – the Indian Premier League 2018, which had a new home in Star India.

The Age Of Hunkvertising

In all honesty, can men really be the subject of objectification? The general public views men as ‘handsome’ or ‘smart’, but let’s look deeper.

Lessons From The Most Unexpected Place!

As corporate professionals, or even as professionals working in the advertising industry, we are always on the lookout for learnings.

For One Or For All

The evolution of consumer choice and the unbundling of e-commerce

The Sheer Quality Of Produce Makes Alaskan Food Delectable

For Prema Sagar, travel experiences have been the ideal opportunity to learn skills, while also providing exposure and perspective that one cannot get elsewhere. She recounts a special Alaskan holiday with her husband, Jyoti Sagar, where she soaked in the stunning sights, the rich history and sampled some delicious vegetarian food.

Sennheiser Dares Consumers To Disconnect

Sennheiser recently came out with its first television campaign for the Indian market. Saahil Kumar, Head- Marketing, Sennheiser India talks to us about the brands strategies to grow market-share in India, its interesting line-up of products and how they continue to stay relevant.

PR - Driving Real Business Impact In 2019

The Public Relations (PR) industry is all set for an interesting year in India, with the General Elections coming up along with the cricket World Cup. Factors such as increased investment across public and private sectors and increased consumer buying power have played a role in driving double-digit growth in the PR industry over the past few years. In 2019, PR is expected to maintain a consistent, double-digit growth rate as it works to drive real business impact

Sweetening The Consumer Connect

Providing the right foundation to the brands Snickers, Doublemint and M&M, Yogesh Tewari, Director Marketing and Customer Marketing, Mars Wrigley Confectionery India talks about how he is steering these brands in the Indian confectionery market.

TRAI Regime: Trail By Fire?

As broadcasters come out with individual value packs to woo consumers before the TRAI tariff regime comes into effect from Feb 1, we analyse the scenario for all stakeholders and find that consumer behaviour will finally determine how the order is implemented in the months ahead

The Impact Trends Report 2019

The year 2018 turned out to be quite an eventful year for the Indian Media, Marketing and Advertising industry. Across domains, the upcoming General Elections as well as top cricketing properties during the year are expected to fuel a surge of advertising.

Connecting The Dots Of Destined Paths

The word ‘uncertainty’ is probably the best way to define my journey of starting my venture.

Television - Ruled By Polls, Cricket And New Tariff Regime

The year 2019 promises to be an action-packed year for the Indian broadcast industry, not just because of the impending General Elections but also because of big-ticket sporting events like IPL which will be followed by the Cricket World Cup. While being bullish about the year ahead, industry leaders are also waiting and watching, as the new Telecom Regulatory Authority of India (TRAI) tariff regime gets implemented on February 1. A lot of how the industry performs will depend on the consumer’s uptake and reaction to the new regime.

Starbucks Banks On Coffee + Partners + Stores

For coffee brand Starbucks, marketing and communication is built on three pillars – coffee, partners (employees) and stores. Veetika Deoras, Head-Marketing, Category, Loyalty and Digital, Tata Starbucks, talks to us about the brand’s newest innovation, the Nitro Cold Brew, focus on Digital, sustainability initiatives, and more